Twitter Blue Struggles To Retain Subscribers As Users Struggle To Find Value: Report
1 year, 7 months ago

Twitter Blue Struggles To Retain Subscribers As Users Struggle To Find Value: Report

News 18  

The revamped Twitter Blue has been out for almost six months now—delivering blue checkmarks, an option to edit Tweets and a host of other benefits along with it. Now, while this is a far cry from what Elon Musk would have hoped for, out of the 1,50,000 early adopters of Twitter Blue, Twitter could only retain around 68,157 paying subscribers as of April 30. Despite the benefits of Twitter Blue—such as an algorithmic boost, tweet editing, and the coveted blue tick—users are struggling to gain new followers and find the reach ‘inadequate.’ Data obtained by developer Travis Brown via Mashable indicates that over 2,91,183 Twitter Blue subscribers have fewer than 1,000 followers, and approximately 1,07,492 have less than 100 followers. It will certainly be interesting to see how Twitter Blue, as a service, fares in the long run and if it will find new paying subscribers. If anything, the newly introduced monetization benefits for Twitter Blue subscribers—wherein Twitter is offering creators a 70% cut for subscriptions on iOS & Android and approximately a 92% cut on web for one year—may bring some new users on board the paid blue tick train.

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