Shandong consolidates brand building efforts
2 years, 10 months ago

Shandong consolidates brand building efforts

China Daily  

Shandong province in East China has cultivated a range of well-known brands across several sectors including manufacturing, tourism, culture, and food. At the beginning of last year, the Shandong provincial government issued the Notice on Several Measures for Jointly Building and Sharing "Shandong Good Products" to Promote High-quality Development. Steps followed to develop "Shandong Good Products" as well as to create the "4+1" brand system for enterprises, industries, regions and geographical indication. Currently, Shandong has more than 20 kinds of products designated as "China Protected Geographical Indication Products", including Weixian radishes, Yantai apples, Longkou fensi, Zhanhua winter jujubes, and Rizhao green tea. According to an official, Shandong has established an improved incentive mechanism for trustworthiness and a punishment mechanism for dishonesty in order to enhance the brand reputation and competitiveness of "Shandong Good Products".

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History of this topic

Shandong bolsters growth to boost brand image
1 month, 2 weeks ago

Shandong bolsters growth to boost brand image

China Daily  

From the craze for Zibo barbecue, Mount Tai, Confucius, to the globally renowned national brands such as Haier, Tsingtao beer, and Hisense, Shandong province is marching toward open cooperation. In the first three quarters of this year, Shandong received 670 million domestic tourists, with tourism revenue reaching 843.19 billion yuan. Shandong already boasts five World Heritage Sites, 812 museums, and …

Shandong bolsters growth to boost brand image
1 month, 2 weeks ago

Shandong bolsters growth to boost brand image

China Daily  

From the craze for Zibo barbecue, Mount Tai, Confucius, to the globally renowned national brands such as Haier, Tsingtao beer, and Hisense, Shandong province is marching toward open cooperation. In the first three quarters of this year, Shandong received 670 million domestic tourists, with tourism revenue reaching 843.19 billion yuan. Shandong already boasts five World Heritage Sites, 812 museums, and …

Shandong polishes brand strategy
1 year ago

Shandong polishes brand strategy

China Daily  

The urban landscape of Qingdao, Shandong province. Shandong has in recent years been ramping up efforts to build regional public brands centered around the "Friendly Shandong, Remarkable Shandong" theme so that it can become a calling card for Shandong's high-quality development. An agricultural powerhouse, Shandong's total agricultural output value has been the highest in China for many years thanks to …

Shandong polishes brand strategy
1 year ago

Shandong polishes brand strategy

China Daily  

The urban landscape of Qingdao, Shandong province. Shandong has in recent years been ramping up efforts to build regional public brands centered around the "Friendly Shandong, Remarkable Shandong" theme so that it can become a calling card for Shandong's high-quality development. An agricultural powerhouse, Shandong's total agricultural output value has been the highest in China for many years thanks to …

Shandong farm products speak their names
1 year, 1 month ago

Shandong farm products speak their names

China Daily  

A farmer in the Zhangqiu district of Jinan, Shandong province, checks his scallions. Shandong province, relying on its unique natural conditions, has produced distinct farm products such as Shouguang vegetables, Jinxiang garlic, Zhangqiu scallions, Zhanhua winter dates and Yantai apples. Guided by the Shandong Provincial Department of Agriculture and Rural Affairs, more and more local specialties are becoming popular and …

Shandong boosts strength in product quality
1 year, 1 month ago

Shandong boosts strength in product quality

China Daily  

Employees produce lawn products for a company in the Economic Development Zone of Laoling, a county-level city in Dezhou, Shandong province. Shandong province has been ramping up efforts to boost its strength in product quality, cultivate famous brands and move the manufacturing sector toward higher-end, smarter, and greener production. The province has carried out industrial foundation reengineering projects and research …

Shandong paves way for regional development
1 year, 1 month ago

Shandong paves way for regional development

China Daily  

The urban view of Rizhao city in Shandong. Shandong province has cultivated a range of well-known brands across several sectors including manufacturing, tourism, culture, agriculture and food. The "Friendly Shandong, Remarkable Shandong" brand strategy has now become a key engine for driving the province's high-quality growth. The "Friendly Shandong" brand strategy has a long-standing history, embodies the grandeur of Shandong …

Shandong polishes up brand strategy
1 year, 1 month ago

Shandong polishes up brand strategy

China Daily  

Shandong province is hosting a promotional event highlighting the province's renowned brands, specialties, handicrafts and picturesque landscapes in Beijing from Nov 10 to 12. At the opening ceremony, Lin Wu, Party secretary of Shandong province, said that in recent years, Shandong has consistently strengthened its regional public brand by focusing on improving service and product quality. More than 500 guests, …

Shandong to promote its products in Beijing
1 year, 1 month ago

Shandong to promote its products in Beijing

China Daily  

A poster of the event. Shandong will host a promotional event highlighting the province's renowned brands, specialties, handicrafts and picturesque landscapes in Beijing from Nov 10 to 12. Titled "Friendly Shandong, Remarkable Shandong", the event organized by the Shandong Provincial People's Government will include an opening ceremony, special promotion sessions, achievement showcases, experiential sales and exhibitions, and mini plays and …

Jinan, a capital of diverse culinary scene
1 year, 5 months ago

Jinan, a capital of diverse culinary scene

China Daily  

Jinan, the capital city of East China's Shandong province, which is known for its unique landscape of mountains, springs, lakes, and rivers, has become renowned for its diverse and high-quality culinary scene, local media reported. In 2018 and 2019, Shandong surpassed other provinces to become the top culinary destination in China with a restaurant industry scale of 399.5 billion yuan …

Shandong boosts strength in manufacturing, product quality
1 year, 9 months ago

Shandong boosts strength in manufacturing, product quality

China Daily  

A textile company in Zaozhuang, East China's Shandong province. Shandong province is revving up efforts to advance new industrialization and move faster to boost its strength in manufacturing and product quality to promote regional high-quality development. The Shandong Provincial Party Committee and the Shandong Provincial People's Government have rolled out a slew of guidelines and measures and allocated 1.01 billion …

Shandong rolls out incentive measures to improve supply, expand demand
1 year, 11 months ago

Shandong rolls out incentive measures to improve supply, expand demand

China Daily  

A prospective customer tries on down apparel at a Bosideng store at the Mixc, a shopping center in Jinan, Shandong province, in October. WANG JIAN/FOR CHINA DAILY Shandong province has rolled out a slew of incentive measures to expand domestic demand while deepening supply-side structural reform so as to lay a solid foundation for the region's high-quality development. A one-time …

Shandong to hold high-level tourism event
2 years, 6 months ago

Shandong to hold high-level tourism event

China Daily  

The 2022 Shandong Tourism Development Conference will be held in the city of Jining, East China's Shandong province, from June 26 to 27, according to a news conference held on June 20. Wang Lei, head of the Shandong Provincial Department of Culture and Tourism, said at the news conference that Shandong will release a slew of innovative measures to boost …

Shandong releases first batch of 'Shandong Good Products' list
2 years, 9 months ago

Shandong releases first batch of 'Shandong Good Products' list

China Daily  

The first batch of the "Shandong Good Products" list was released on March 2 during a news conference held by the Information Office of Shandong Provincial People's Government. The province's initiative to promote a batch of well-known regional public brands, known as the "Shandong Good Products" list, is an effort to support the province's high-quality development and economic progress. Shandong …

Yantai makes great strides in protecting local brands
2 years, 10 months ago

Yantai makes great strides in protecting local brands

China Daily  

The coastal city of Yantai in East China's Shandong province has released a wide range of policies to protect its local brands, and continues to invest in brand building to promote high-quality development. According to official data, the 2021 China Brand Value List includes a total of 20 enterprises and one regional public brand, including the Yantai Apple, which has …

Yantai makes great strides in protecting local brands
2 years, 10 months ago

Yantai makes great strides in protecting local brands

China Daily  

The coastal city of Yantai in East China's Shandong province has released a wide range of policies to protect its local brands, and continues to invest in brand building to promote high-quality development. According to official data, the 2021 China Brand Value List includes a total of 20 enterprises and one regional public brand, including the Yantai Apple, which has …

More Shandong brands emerge, flourish
2 years, 10 months ago

More Shandong brands emerge, flourish

China Daily  

Thanks to the guidance of a precise brand strategy, Shandong province in East China has made significant progress in the resuscitation of old brands and the development of new brands in recent years. The Shandong provincial government has played a key role in spearheading efforts to revitalize existing brands and create new name cards in the province. A multitude of …

Branding strategy aimed at promoting local products
3 years, 1 month ago

Branding strategy aimed at promoting local products

China Daily  

Shanxi's renowned retail group Meet All promotes its products at a food show. One of the initiatives of the strategy is the release of a collective brand group called "Shanxi Quality Goods". The initiative is a branding system involving an appraisal procedure according to the European Union's market standards and the Shanxi Quality Goods label is awarded to a product …

Shandong companies attend China Brand Day
3 years, 7 months ago

Shandong companies attend China Brand Day

China Daily  

A total of 21 companies from Shandong province are showcasing their products at the 2021 China Brand Day event, which opened in Shanghai on May 10. Over 600 domestic companies exhibit their products at the 2021 China Brand Day event. According to officials from Shandong Provincial Department of Commerce, the province's companies are showcasing their latest products which cover areas …

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