Riding on services, Apple set to reinvent the iPhone
Live MintSan Jose : Every once in a while, a revolutionary product comes along that changes everything, said late Apple co-founder Steve Jobs once. According to CEO Tim Cook, Apple's active installed base of iPhones continued to grow across the globe in its June quarter, including in India where the company has achieved double-digit growth after a long time owing to promotional offers and discounts. In the June quarter, Apple has a new revenue record of $53.8 billion and iPhone generated $26 billion, riding on strong customer response to the company's in-store trade-in and financing programmes. As smartphone competition turns hyper-local, Cook has to reinvent the iPhone and this time, he has growing services business on his side which, if bundled well with the new models of iPhones, can do magic. "Our strong services performance was broad-based; we set new all-time records for AppleCare, music, cloud services and our app store search ad business and achieved a new third quarter revenue record for the App Store," said Cook.