US budget airlines are struggling. Will pursuing premium passengers solve their problems?
4 months ago

US budget airlines are struggling. Will pursuing premium passengers solve their problems?

Associated Press  

DALLAS — Delta and United have become the most profitable U.S. airlines by targeting premium customers while also winning back a significant share of travelers on a tight budget. Those kind of numbers — and of course, some promotion of his own airline — led United Airlines CEO Scott Kirby to declare recently that low-cost carriers were using “a fundamentally flawed business model” and customers hate flying on them. At the same time, the big airlines rolled out and refined their no-frills, “basic economy” tickets to compete directly with Spirit, Frontier and other budget carriers for the most price-sensitive travelers. They have premium economy, they have first-class.” Seeking ‘something a little better’ in the air Low-cost airlines are responding by following the old adage that if you can’t beat them, join them.

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