Uthrada Pachil takes Kerala by storm
3 months, 4 weeks ago

Uthrada Pachil takes Kerala by storm

The Hindu  

Onam shoppers strived to run down the clock on Saturday, the eve of Kerala’s Thiru Onam festival. Uthrada Pachil Saturday, which marks the much-celebrated Uthrada Pachil”, a spurt of pre-Thiru Onam retail activity, is perhaps most evident in the iconic Chalai market in Thiruvananthapuram. Upscale malls, car and motorbike showrooms, and retail chains turned their expansive premises into Onam wonderlands, complete with artists decked out as Mahabalis, the mythical king and festival mascot, and traditional art form performances, including Kathakali, Theyyam, and Chanda Melam. Secular heritage Onam also marks the apogee of the auspicious first month of the Malayalam Calendar, Chingam. Onam also refers to the legend of an imaginary egalitarian, prosperous, and utopian Kerala under Mahabali’s fairy tale reign.

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