Amazon sued by U.S. regulator over thwarting attempts to cancel Prime membership
The HinduAmazon has been sued by the Federal Trade Commission after it “knowingly duped millions of consumers” into signing up for an Amazon Prime membership and then made it difficult for them cancel the service, according to a press release from the FTC on Wednesday. The release said that for years, Amazon has used ‘dark patterns’ or user interface manipulations in order to trick users into signing up for its Prime membership and then stopping them from cancelling the membership by making this process complicated. The FTC also alleged that Amazon delayed or stopped changes that would have made it easier for consumers to cancel their Prime membership. “Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money,” said FTC Chair Lina M. Khan, in a statement, calling out ‘dark patterns’ in digital markets.