The rise of ‘mom couture’ trend: Borrowing fashion from your mother's wardrobe

Clothes and fashion always tell a story more so when it is something related to our own parents, siblings or other family members. The trend of ‘something borrowed’ has been on the rise recently with the label ‘mom couture’ where people borrow clothes from their mother’s wardrobes and style them in their way. Actress Ananya Panday recently wore her mother, Bhavana Panday’s 21-year-old custom-made aqua-blue suit with studded embellishments and motifs from Rohit Bal for her cousin, Deeya Shroff’s wedding festivities. This trend of “mom couture” is also a nod to sustainability and eco-conscious fashion as celebs re-wear clothing while sending out a message that purchasing clothes for every occasion causes harm to the industry from a bird’s eye perspective. With the increasing focus on sustainability and eco-conscious fashion, young celebrities are likely to continue finding inspiration in their mothers’ wardrobes,” says designer Rashi Kapoor adding, “As the younger generation becomes more aware of the environmental impact of fast fashion, rediscovering and reworking family heirlooms in fresh ways will only become more appealing.” Ananya Panday wearing an aqua-blue suit, custom-made for her mother Bhavana Panday by Rohit Bal 21 years ago.