
Do you spend hours scrolling reels? Study warns it can lead to addiction
Hindustan TimesShort videos and Instagram Reels can be very entertaining, and in the recent times, this short video format in social media apps have completely taken over. According to a study conducted by researchers from Tianjin Normal University, switching between short video clips can affect the brain’s ability to focus, and the overall cognitive functioning. More activities were also observed in posterior cingulate cortex and dorsolateral prefrontal cortex, the areas of the brain responsible for attention and self-comparison, suggesting that participants with more exposure to short videos engaged in self-referential thinking, leading to lack of attention. Shorter attention span and poor sleep: The researchers observed that more the participants exposed themselves to short videos, more they struggled with attention. Participants often escaped reality of negative thinking, and sought attention in scrolling short videos.
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