Why Temu and Shein could give Western retailers a run for their money this holiday season
1 month, 1 week ago

Why Temu and Shein could give Western retailers a run for their money this holiday season

Associated Press  

Shopping on Temu can feel like playing an arcade game. By all accounts, we’re living in an accelerating age for consumerism, one that Temu, which is owned by the Chinese e-commerce company PDD Holdings, and Shein, its fierce rival, supercharged with social media savvy and an interminable assortment of cheap goods, most shipped directly from merchants in China based on real-time demand. Software company Salesforce said it expects roughly one in five online purchases in the U.S., the United Kingdom, Australia and Canada to be made through four online marketplaces based or founded in Asia: Shein, Temu, TikTok Shop - the e-commerce arm of video-sharing platform TikTok - and AliExpress. Searching the company’s name on video platforms turns up creators promoting Shein’s Black Friday sales event and displaying the dozens of of trendy clothes and accessories they got for comparatively little money. “They’re very cheap and everything is just so cute.” Unlike Shein, Temu’s appeal cuts across age groups and gender.

History of this topic

Shopping on Shein and Temu for holiday gifts? You're not the only one.
1 month, 1 week ago
Truth about Temu, Shein and AliExpress: I ordered the same 15 items from the shopping giants to find out what's worth buying... and had a staggering revelation, writes CLARA GASPAR
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Amazon launches an online discount storefront to better compete with Shein and Temu
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3 months, 3 weeks ago
'Temu is as addictive as sugar': How the ecommerce retailer drives a shopping frenzy
8 months, 2 weeks ago
Wardrobe Wars: Why is France going after ultrafast fashion giants Shein, Temu?
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Shein and Temu are unstoppable forces in online retail. Are Australian businesses under threat?
10 months ago
Temu is planning to open up its marketplace to U.S. and European sellers
11 months, 2 weeks ago
Shein is the fast fashion juggernaut that’s only getting bigger – its rise should concern us all
1 year, 2 months ago
Internet divided over spending $700 on fast-fashion company Shein versus ‘quality’ clothing
2 years, 8 months ago
Shein is the new darling of China's fast fashion industry — but at what cost?
2 years, 9 months ago

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