Why Temu and Shein could give Western retailers a run for their money this holiday season
Associated PressShopping on Temu can feel like playing an arcade game. By all accounts, we’re living in an accelerating age for consumerism, one that Temu, which is owned by the Chinese e-commerce company PDD Holdings, and Shein, its fierce rival, supercharged with social media savvy and an interminable assortment of cheap goods, most shipped directly from merchants in China based on real-time demand. Software company Salesforce said it expects roughly one in five online purchases in the U.S., the United Kingdom, Australia and Canada to be made through four online marketplaces based or founded in Asia: Shein, Temu, TikTok Shop - the e-commerce arm of video-sharing platform TikTok - and AliExpress. Searching the company’s name on video platforms turns up creators promoting Shein’s Black Friday sales event and displaying the dozens of of trendy clothes and accessories they got for comparatively little money. “They’re very cheap and everything is just so cute.” Unlike Shein, Temu’s appeal cuts across age groups and gender.