Zendaya covers the debut issue of her Challengers magazine as she launches Instagram for movie character Tashi Duncan: 'An honor'

Zendaya is adding 'media mogul' to her resume as she promotes her hotly-anticipated new movie. In addition to tagging the magazine's Instagram profile, they also linked to a new profile for Zendaya's movie character Tashi Duncan. Zendaya launched Challengers magazine on Monday with close pal and 'image architect' Law Roach, celebrating her new Luca Guadagnino-helmed film of the same name Roach is listed as the magazine's global fashion director in the credits, which also show Zendaya is editor-in-chief In addition to tagging the magazine's Instagram profile, they also linked to a new profile for Zendaya's movie character Tashi Duncan 'Y'all ready to see @therealtashiduncan on her first magazine cover???? Most recently, Zendaya wore a chic dress by Greek designer Celia Kritharioti that was intricately beaded with the movie's poster Challengers follows Tashi, a retired tennis pro who coached her husband Art to grand slam status after an injury took her out of the sport Tashi convinces Art to play a challenger event, bringing him across the net from Patrick, his childhood friend and her ex Zendaya and Roach have even inspired a new trend known as 'tennis-core' after donning pleated skirts, a hoodie dress, preppy polos and vintage Ralph Lauren Tashi convinces Art to play a challenger event, bringing him across the net from Patrick, his childhood friend and her ex. Most recently, Zendaya wore a chic dress by Greek designer Celia Kritharioti that was intricately beaded with the movie's poster, featuring Tashi's face watching Art and Patrick face off.