Making Space Cool Again
Yuri’s Night 2012 in Los Angeles – held at the W Hotel at Hollywood and Vine – assembled an unlikely set of club-goers. Yuri’s Night is the most visible part of founders Loretta and George Whitesides’ ultimate goal: to bring space back into the mainstream, to merge pop culture with space culture. It’s a tall order these days: NASA’s retirement of the Space Shuttle has made human spaceflight less visible than ever since the dawn of the Space Age. Private ventures like SpaceX and XCOR are leading the charge to provide NASA with reliable access to low Earth orbit; Virgin Galactic CEO George Whitesides calls LA home; enthusiasts meet regularly through the LA Space Salon and the 62 Mile Club MeetUp; and the Jet Propulsion Laboratory serves as an incubator to constantly feed new ideas into the business development pipeline. To help bridge the gap between large up-front R&D costs and a consistent revenue stream for private space exploration enterprises, another LA area organization – the X Prize Foundation – has gotten involved.


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