Mahindra bets on premium electric SUVs to boost market share
3 weeks, 4 days ago

Mahindra bets on premium electric SUVs to boost market share

Deccan Chronicle  

With its smaller SUV, Mahindra will enter India's fast-growing compact SUV market, which grew nearly 20% in the first six months of the current fiscal year and is dominated by Hyundai's Creta SUV and Toyota's Urban Cruiser Hyryder SUV. Mumbai-based Mahindra, second largest SUV maker in volumes, introduced the smaller sporty BE 6e and luxurious XEV 9e electric SUVs priced at Rs 18.90 lakh and Rs 21.90 lakh on Tuesday. Pune : Mahindra, the SUV specialists, has launched a new range of electric vehicles through which it looks to boost its market share by entering segments dominated by rivals Hyundai Motor and Toyota. At present, Tata Motors dominates the EV market in India, Mahindra had only one electric model before the launch of the two SUVs that will help it drive further market share gains.

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