Googling is for old people. That’s a problem for Google.
If Google were a ship, it would be the Titanic in the hours before it struck an iceberg—riding high, supposedly unsinkable, and about to encounter a force of nature that could make its name synonymous with catastrophe. The first danger facing Google is clear and present: When people want to search for information or go shopping on the internet, they are shifting to Google’s competitors, and advertising dollars are following them. It’s not clear why this is happening, but one logical conclusion is that it’s the result of Google’s own AI-based summaries, which eliminate the need to click on One study from January by search-engine-optimization software company Authoritas found that Google’s AI answers in its search results could upend rankings and traffic to existing websites. Even though the rise of AI has the potential to finally unseat Google, it’s likely to take a long time before Google’s dominance truly fades, says David Yoffie, a professor at Harvard Business School. Kent Walker, Google’s president of global affairs, has described the Justice Department’s proposal as “wildly overbroad" and said it would “harm Americans and America’s global technology leadership."
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