Tanishq removes Hindu-Muslim ad after outrage. Shashi Tharoor has a scathing reply
4 years, 2 months ago

Tanishq removes Hindu-Muslim ad after outrage. Shashi Tharoor has a scathing reply

India Today  

In an angry post on Twitter on Tuesday, Congress leader Shashi Tharoor lashed out at "Hindutva bigots" for boycotting Tanishq over its new jewellery ad featuring an interfaith ceremony. #BoycottTanishq was one of the top trends on Twitter all throughout Monday as the jewellery brand was trolled mercilessly by mostly Right Wing sections for its Hindu-Muslim ad. See Shashi Tharoor's post here: So Hindutva bigots have called for a boycott of @TanishqJewelry for highlighting Hindu-Muslim unity through this beautiful ad. pic.twitter.com/cV0LpWzjda — Shashi Tharoor October 13, 2020 Apart from Shashi Tharoor, Richa Chadha also shared the Tanishq ad and described it as beautiful.

Hindu Twitter Tharoor Her Mother Shashi Tharoor Shashi Hindutva Bigots Tanishq Trolled  jewellery  tanishq  trolled  ad  outrage  hindumuslim  ceremony  scathing  tharoor  unity  ekatvam  removes  reply  shashi

History of this topic

Tanishq takes down cracker-free Diwali ad after Twitter outrage
4 years, 2 months ago

Tanishq takes down cracker-free Diwali ad after Twitter outrage

India Today  

In what seems like a deja vu, jewellery brand Tanishq has taken down yet another ad after Twitter outrage. It was Sayani Gupta's 'advice' to people to not burst firecrackers this Diwali that irked a section of Twitter users who asked Tanishq who were they to tell people how to celebrate Diwali. Following the outrage on Twitter, Tanishq took down …

Tanishq Trolling: No Scope for Secular Messages in Today’s India?
4 years, 2 months ago

Tanishq Trolling: No Scope for Secular Messages in Today’s India?

The Quint  

A baby shower became love jihad, and a message on Ekatvam meaning "unity" turned into a target of hate. The Tanishq ad controversy has become much more than simply an On 12 October, Twitter was flooded with #BoycottTanishq tweets because its new jewellery promotion showed a traditional Hindu baby shower in an interfaith marriage between a Hindu girl and a …

Tanishq's Ad Showing Hindu-Muslim Couple Didn't End in 'Boycott'. It Threatened Employees' Lives
4 years, 2 months ago

Tanishq's Ad Showing Hindu-Muslim Couple Didn't End in 'Boycott'. It Threatened Employees' Lives

News 18  

An In case you missed it, here’s a recap. On Monday, an What on the surface seems like an ad about unity between families, the cancel culture brigade turned it into something else: “Love jihad.” Love Jihad or Romeo Jihad is a conspiracy theory that alleges that Muslim men target women belonging to non-Muslim communities in order to convert them …

'India's Pluralistic Ethos is Its Soul, BJP Out to Kill It': Cong Leaders Slams Trolls in Tanishq Ad Row
4 years, 2 months ago

'India's Pluralistic Ethos is Its Soul, BJP Out to Kill It': Cong Leaders Slams Trolls in Tanishq Ad Row

News 18  

Congress leaders on Tuesday lashed out at trolls that stirred a controversy over a Tanishq His party colleague Anand Sharma expressed shock at the controversy triggered by the “Shocked at the controversy triggered by a beautiful #tanishq ad in which a mother in law’s acceptance and love for her daughter in law has been attacked, is most distressing. Congress’s deputy …

Congress leaders hit out at trolls forcing withdrawal of Tanishq advertisement
4 years, 2 months ago

Congress leaders hit out at trolls forcing withdrawal of Tanishq advertisement

The Hindu  

Congress leaders on Tuesday lashed out at trolls that stirred a controversy over a Tanishq “So Hindutva bigots have called for a boycott of Tanishq Jewelry for highlighting Hindu-Muslim unity through this beautiful ad. His party colleague Anand Sharma expressed shock at the controversy triggered by the By creating a controversy over the “Shocked at the controversy triggered by a …

Tanishq: Indian jewellery brand forced to pull advert showing mixed Hindu-Muslim couple after right-wing trolling
4 years, 2 months ago

Tanishq: Indian jewellery brand forced to pull advert showing mixed Hindu-Muslim couple after right-wing trolling

The Independent  

Get Nadine White's Race Report newsletter for a fresh perspective on the week's news Get our free newsletter from The Independent's Race Correspondent Get our free newsletter from The Independent's Race Correspondent SIGN UP I would like to be emailed about offers, events and updates from The Independent. Critics, however, accused the company of promoting “love jihad”, a conspiracy theory …

Tanishq withdraws advertisement on inter-faith marriage following social media criticism
4 years, 2 months ago

Tanishq withdraws advertisement on inter-faith marriage following social media criticism

The Hindu  

Following the uproar on social media over its latest The The ad drew severe criticism from a section of social media users who alleged that it promoted ‘love jihad’ — a derogatory term used by fringe groups to describe interfaith relationships. The spokesperson added, “We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in …

Boycott Tanishq Trends: Twitter is divided as jewellery brand shows interfaith marriage in latest ad
4 years, 2 months ago

Boycott Tanishq Trends: Twitter is divided as jewellery brand shows interfaith marriage in latest ad

India TV News  

Twitter is an unpredictable place where anything and everything can be trolled. Yes, recently, #BoycottTanishq has been trending on the microblogging site after the jewellery brand Tanishq released its new ad which is about interfaith marriage. The ad is for the jewellery brand’s new collection under the name of ‘Ekatvam’ The video was captioned saying, “She is married into a …

Tanishq takes down Hindu-Muslim wedding ad after #BoycottTanishq trends
4 years, 2 months ago

Tanishq takes down Hindu-Muslim wedding ad after #BoycottTanishq trends

India Today  

Tanishq has removed its new Tanishq, however, also found itself on the receiving end of criticism on the internet on Tuesday, as social media criticised the brand for giving into vicious trolling and taking down the ad. pic.twitter.com/QuS1XBTVIO — Kashyap Amrika Observer October 12, 2020 WHY DID TANISHQ TAKE DOWN THE EKATVAM AD? Just Asking #BoycottTanishq — Ranzy Singh October …

Tanishq releases statement after taking down Hindu-Muslim wedding ad
4 years, 2 months ago

Tanishq releases statement after taking down Hindu-Muslim wedding ad

India Today  

Jewellery brand Tanishq, after removing their TANISHQ'S STATEMENT: The statement released by Tanishq spokesperson read, "The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. Here's why this is a very sad state of affairs, and context …

New Tanishq ad: Your guide to understand 'soft bigotry of low expectations'
4 years, 2 months ago

New Tanishq ad: Your guide to understand 'soft bigotry of low expectations'

Op India  

On Friday, Tanishq Jewellery released a new ad of an ‘interfaith’ couple where the woman, decked up in jewellery, is getting ready for a ‘god-bharai’ function. In the ad, the underlying message is rather clear if one wishes to see it – The Muslim mother-in-law was shown as an epitome of humanity, love, sacrifice and benevolence when she decided to …

Outraged Indians on Twitter Want to #BoycottTanishq After it Shows Hindu-Muslim Couple in New Ad
4 years, 2 months ago

Outraged Indians on Twitter Want to #BoycottTanishq After it Shows Hindu-Muslim Couple in New Ad

News 18  

The Indian Internet is no stranger to outrage. #BoycottTanishq https://t.co/GNmJAY5tyA— Doraemon October 12, 2020 Some, however, defended the idea behind the commercial and said that the commercial is only trying to promote harmony and doesn’t have any other intention behind it. Ignore the haters, concentrate on the fact that the ad itself is a win.— Natasha 🌈 ‏ نتاشا October …

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