An NFL playoff game will stream on NBC’s Peacock. Is this football’s future?
New York TimesCover 7 | Friday A daily NFL destination that provides in-depth analysis of football’s biggest stories. It’s why Peacock, first reported by The Wall Street Journal and confirmed by The Athletic, paid the NFL an estimated $110 million to air the first-ever exclusive, live-streamed NFL playoff game on Jan. 13. Peacock’s first exclusive NFL game, which saw the Buffalo Bills defeat the Los Angeles Chargers on Dec. 23, averaged 7.3 million viewers based on Nielsen fast nationals. Here's one expert's take The NFL’s Christmas Day trio of games averaged 28.7 million viewers across television and digital, up 29 percent versus Christmas Day last year. We’re looking at the days where we’re already playing football and have the opportunity to celebrate something larger on a holiday with a lot of our fans together.” As noted above: Amazon Prime Video’s second season of exclusive “Thursday Night Football” averaged 11.86 million viewers, up 24 percent from 2021.