4 out of 5 digital users in India consider Snapchat as their fun, happy place, finds YouGov survey
1 year, 9 months ago

4 out of 5 digital users in India consider Snapchat as their fun, happy place, finds YouGov survey

Firstpost  

Snapchat’s creative lenses and effects are the number one feature that helps users enjoy holidays and special events with loved ones, according to the Internet-based market research and data analytics company YouGov. 97 per cent of users identify the words Happy, Fun, Creative, or Trendy with Snapchat, and 87 per cent consider Snapchat to be “the best” platform among competitors for using creative lenses/filters and sharing special/happy moments with loved ones. According to the study, 80 per cent of users favour Snapchat for spending holidays with loved ones, and AR lenses are Snapchat’s top feature for celebrating holidays and special events. “At Snapchat, our mission is to enhance real relationships with friends, family, and the world, and empower Snapchatters to live in the moment and have fun together,” said Kanishk Khanna, Director, Media Partnerships for APAC, Snap Inc. It’s great to see Snapchat using innovative AR technology for visual messaging to help share pleasure across India.

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Snapchat reaches over 200 million monthly active users In India
1 year, 7 months ago

Snapchat reaches over 200 million monthly active users In India

Live Mint  

Visual messaging app Snapchat has crossed 200 million monthly active users mark in India and 120 million of them watch content on the platform, parent firm Snap Inc said on Tuesday. “Today we are thrilled to announce a milestone of over 200 million monthly active Snapchatters in India, one of our leading growth markets globally. In India, Snapchatters play with …

Snapchat surpasses 200 million monthly active users in India
1 year, 7 months ago

Snapchat surpasses 200 million monthly active users in India

India TV News  

Snap, the parent company of Snapchat has announced that it has surpassed 200 million monthly active users in India, which is one of the key global growth markets for the company. Ajit Mohan, President, of APAC, Snap said, "We see incredible potential for partners, creators and brands to build communities and businesses on Snapchat, and we couldn't be more excited …

Why is Snapchat 'the best' platform for Indian users? Read to know
1 year, 9 months ago

Why is Snapchat 'the best' platform for Indian users? Read to know

India TV News  

It has been recently stated in a report that around 4 out of every 5 digital users in India are considering Snapchat as their fun, happy place, whereas, around 87 per cent of the users are considering the photo-sharing platform Snapchat as 'the best' platform, when compared to other platforms in the competition for using creative lenses/filters, sharing special/happy moments …

Snap Market Head Interview
3 years, 2 months ago

Snap Market Head Interview

The Hindu  

Snapchat, the camera-based social network, hit the 100-million-users milestone in India a few weeks ago. Snap Inc’s Co-Founder and CEO Evan Spiegel announced at the virtual Snap for India 2021 event that the app also attained 70% growth in net new advertisers in 2020, helped by diversification in monetisation streams for content creators on the app. In an exclusive interview …

Snapchat is making a quiet comeback in India
3 years, 3 months ago

Snapchat is making a quiet comeback in India

Live Mint  

MUMBAI : Snapchat, the app that pioneered the ‘disappearing stories’ feature five years ago, is witnessing a resurgence in India, with the country emerging as the US company’s largest user base outside its home market. “Snapchat has seen a 100% growth in daily active users in each of the last five quarters, which is a good indication to take notice …

Snapchat Clocks 150% Growth in Daily Active Users, Crosses 60 Million User Mark Milestone in India
3 years, 10 months ago

Snapchat Clocks 150% Growth in Daily Active Users, Crosses 60 Million User Mark Milestone in India

News 18  

With over 150 percent growth in daily active users, photo-messaging app Snapchat has seen its user base cross the 60 million-mark in the country, a top company executive said. Speaking to PTI, Snap Inc Managing Director Nana Murugesan said the company aims to continue building on the growth momentum across product development, partnerships and the augmented reality experience. We reached …

It is love that binds friends on Snapchat in India
5 years, 6 months ago

It is love that binds friends on Snapchat in India

India TV News  

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday. "While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate …

Snapchat Friendship Report says Indians on an average have six best friends
5 years, 6 months ago

Snapchat Friendship Report says Indians on an average have six best friends

Firstpost  

Snap Inc, parent company of popular social media app Snapchat, released a global survey that explores how culture, age, and technology are shaping up our preferences and attitudes around friendship. It found that people from India, the Middle East, and South-East Asia have three times the number of best friends than the people from Australia, Europe and the US. While …

Snapchat starts pushing polling information to Indian users ahead of elections
5 years, 9 months ago

Snapchat starts pushing polling information to Indian users ahead of elections

Live Mint  

New Delhi: Snapchat - messaging app which allows users’ to send disappearing photo and video messages - on Wednesday announced that it is guiding users to resources provided by the Election Commission of India. Starting 28 March, Indian users started receiving a message from ‘Team Snapchat’ and had access to filters reminding them to check their online voter roll ahead …

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