Social Media's Polarizing Impact on Politics: Negative Interactions Surge in Run-Up to Lok Sabha Polls
2 months, 2 weeks ago

Social Media's Polarizing Impact on Politics: Negative Interactions Surge in Run-Up to Lok Sabha Polls

Live Mint  

The 12th round of the biannual YouGov-Mint-CPR Millennial Survey found that politics was the fifth most popular topic among urban Indians, with 47% saying they follow such content. However, 37% of respondents who follow politics on social media reported having faced negative interactions online due to their political engagement in the six months before the survey. The survey also found that those with strong political leanings faced the most harassment online, with more than half (56%) of them saying so. Social media was viewed with greater scepticism, with 29% of respondents not trusting online posts and 20% having high trust. The findings indicate the polarizing impact of the current state of politics in both personal and public spheres.

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