California advances measures targeting AI discrimination and deepfakes
Associated PressSACRAMENTO, Calif. — As corporations increasingly weave artificial intelligence technologies into the daily lives of Americans, California lawmakers want to build public trust, fight algorithmic discrimination and outlaw deepfakes that involve elections or pornography. The Democratic governor has promoted California as an early adopter as well as regulator, saying the state could soon deploy generative AI tools to address highway congestion, make roads safer and provide tax guidance, even as his administration considers new rules against AI discrimination in hiring practices. “I do think the world looks to us in many respects to lead in this space, and so we feel a deep sense of responsibility to get this right.” Here’s a closer look at California’s proposals: FIGHTING AI DISCRIMINATION AND BUILDING PUBLIC TRUST Some companies, including hospitals, already use AI models to define decisions about hiring, housing and medical options for millions of Americans without much oversight. The proposal, backed by the California Labor Federation, would let performers back out of existing contracts if vague language might allow studios to freely use AI to digitally clone their voices and likeness. The measure, supported by some of the most renowned AI researchers, would also create a new state agency to oversee developers and provide best practices, including for still-more powerful models that don’t yet exist.