Zeaplus makes a big splash with innovative branding
9 years, 9 months ago

Zeaplus makes a big splash with innovative branding

China Daily  

Millward Brown's annual survey of the world's most valuable brands, BrandZ, recently revealed the rapid rise of Chinese brands, especially high-tech ones such as Huawei Technologies Co Ltd and Tencent Holdings Ltd. But many small and medium-sized high-tech enterprises and brands are also gaining ground, which should not come as a surprise amid the transformation in corporate culture taking place across large parts of Chinese industry. There may now be a more than critical mass of domestically and internationally competitive Chinese technology brands, which is contributing to a multiplier effect in the emergence of smaller and even more ambitious Chinese competitors. The Zeaplus Band has benefited from this cluster of pioneering Chinese high-tech brands, and the magnetic personalities of their leaders must also have driven entrepreneurial spirits in China.

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History of this topic

Xiaomi overtakes Apple to become 'top-shipping wearable band vendor in Q2 2021': Canalys
3 years, 6 months ago

Xiaomi overtakes Apple to become 'top-shipping wearable band vendor in Q2 2021': Canalys

Firstpost  

Apple still managed to get the first position in the wristwatch segment with a 31.1 percent market share. The global wearable band market has witnessed a 5.6 percent growth in shipments with 40.9 million units in Q2 2021 globally, reported Canalys. Xiaomi was in the lead with a 19.6 percent share in fitness band shipments while Apple held a 19.3 …

Xiaomi is undercutting the whole tech industry. And it’s working
4 years, 1 month ago

Xiaomi is undercutting the whole tech industry. And it’s working

Wired  

If you happened upon mi.com on Valentine's Day, you would have been greeted by a pastel-rich page of illustrations, accompanied by a message: “Happy Heart’s Day”. Despite a commendable lack of garish red, this Valentine’s greeting still smacks of Google Translate, a vibe that’s repeated across much of Xiaomi's portfolio. Out-clucking the Colonel is all well and good, but Xiaomi’s …

Xiaomi leads wristbands market in India with 41.9% share in Q1
4 years, 9 months ago

Xiaomi leads wristbands market in India with 41.9% share in Q1

India TV News  

Xiaomi has maintained its lead in the wristbands category with 41.9 per cent market share in Q1 2020 in India, although it witnessed an annual dip of 39.3 per cent from the same quarter last year, according to a report from the International Data Corporation. GOQii with its integrated preventive healthcare platform overtook Titan to reach the second position with …

Top 5 wearable device brands on Chinese market[1]- Chinadaily.com.cn
8 years, 6 months ago

Top 5 wearable device brands on Chinese market[1]- Chinadaily.com.cn

China Daily  

No 5 360 Shipments: 373,000 Market share: 3.9 percent A 360 children's smart watch on display during a product release in Beijing, Jan 6, 2016. Xiaomi has ranked first in wearable device shipments in the Chinese market for the second quarter, according to a report released by market research firm International Data Corporation on September 5. Shipments of wearable devices …

Hello Huawei, Xiaomi, bye-bye big brands
9 years, 1 month ago

Hello Huawei, Xiaomi, bye-bye big brands

China Daily  

At the first staff meeting of the year, when everybody seemed to be stealing a glance at their cellphones now and then, I did a quick check on which was the most popular brand with my colleagues. Earlier still, I had removed the "Sent from my Huawei" signature at the bottom of the e-mail app and I would leave the …

Hello Huawei, Xiaomi, bye-bye big brands
9 years, 1 month ago

Hello Huawei, Xiaomi, bye-bye big brands

China Daily  

At the first staff meeting of the year, when everybody seemed to be stealing a glance at their cellphones now and then, I did a quick check on which was the most popular brand with my colleagues. Earlier still, I had removed the "Sent from my Huawei" signature at the bottom of the e-mail app and I would leave the …

Zeaplus makes a big splash with innovative branding
9 years, 9 months ago

Zeaplus makes a big splash with innovative branding

China Daily  

Millward Brown's annual survey of the world's most valuable brands, BrandZ, recently revealed the rapid rise of Chinese brands, especially high-tech ones such as Huawei Technologies Co Ltd and Tencent Holdings Ltd. But many small and medium-sized high-tech enterprises and brands are also gaining ground, which should not come as a surprise amid the transformation in corporate culture taking place …

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