The Crypto Queen Pulling the Strings at Binance
11 months, 4 weeks ago

The Crypto Queen Pulling the Strings at Binance

Live Mint  

U.S. authorities toppled the king of crypto. Since Zhao resigned last month, Yi He, 37 years old, has assumed Zhao’s mantle as Binance defender-in-chief, calling critics “mediocre and hopeless" on X, the site formerly known as Twitter. Yi He recruited volunteers called Binance Angels to spread Zhao’s gospel that crypto would liberate people from traditional finance. The Binance spokesperson said the Ronaldo campaign exceeded the company’s objectives, including on new-user registration, and resulted in “billions of earned media impressions." Under Yi He’s guidance, Binance instead produced a series called “Build the Block," in which crypto entrepreneurs pitched for a Binance investment, similar to “Shark Tank."

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