In the NIL landscape, schools are turning to companies to train and manage in-house general managers
10 months, 2 weeks ago

In the NIL landscape, schools are turning to companies to train and manage in-house general managers

Associated Press  

ANN ARBOR, Mich. — Riley Ammenhauser has become a record-breaking, triple-jumping track athlete at Michigan and something of an entrepreneur. “For us, it’s the right time to bring in a company that has had three years to develop strategies, connections to NIL space, connections to collectives, understanding that model,” athletic director Warde Manuel said. “We have been telling schools for almost a year that this time was coming,” said Brittney Whiteside, an Altius Sports Partners vice president and a former Virginia deputy athletic director. “We think there’s great value in having an executive general manager on campus, having someone as the point person that is dialed into the landscape offering resources with a high level of expertise.” Whitehead, the Michigan NIL GM, spent eight years at the NFLPA, where she managed a $2.75 billion portfolio as a VP in charge of consumer products and strategy. “Having people help with NIL would be pretty awesome, for especially the people who aren’t really involved in the space,” Ammenhauser said before a training session ahead of the Big Ten track and field championships.

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History of this topic

Education Department rescinds Biden memo that threatened to upend college NIL payments
1 month, 2 weeks ago

Education Department rescinds Biden memo that threatened to upend college NIL payments

Associated Press  

WASHINGTON — The U.S. Education Department is scrapping a policy from the Biden administration that threatened to upend colleges’ plans to pay athletes for their name, imagine and likeness by making those payments subject to federal Title IX rules. President Donald Trump’s education officials announced the change Wednesday, saying the policy from former President Joe Biden’s final days in office …

Fans now can put up money to entice specific athletes to join or stay with favorite college teams
2 months, 4 weeks ago

Fans now can put up money to entice specific athletes to join or stay with favorite college teams

Associated Press  

College sports fans hoping a particular athlete comes to their favorite school, or stays, now can help influence the athlete’s decision by opening their wallets. “We feel like the part that’s missing in NIL is the democratization of it, where the kids hopefully see their fair market value based on the demand and it makes it a little easier for …

Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal
3 months, 3 weeks ago

Lawmakers, labor group push to protect NIL payouts from NCAA settlement deal

LA Times  

State Sen. Nancy Skinner was among a group of lawmakers saying state law should supersede any edict in a proposed settlement that would prohibit universities from complying with NCAA and conference NIL rules. State Sen. Nancy Skinner and Sen. Steven Bradford were among a group of lawmakers who issued a statement Thursday saying state law should supersede any edict in …

O’Bannon lawyer challenges NCAA antitrust settlement over revenue-sharing system, NIL restrictions
5 months, 3 weeks ago

O’Bannon lawyer challenges NCAA antitrust settlement over revenue-sharing system, NIL restrictions

New York Times  

The lead attorney in O’Bannon v. the NCAA, a landmark case that paved the way for athletes to earn money off their name, image and likeness, has filed an opposition to the $2.78 billion settlement of three antitrust cases facing the NCAA and power conferences. “We are confident our settlement is a landmark achievement for athletes that should be approved.” …

House v. NCAA settlement on hold as judge sends parties ‘back to the drawing board’
6 months, 3 weeks ago

House v. NCAA settlement on hold as judge sends parties ‘back to the drawing board’

New York Times  

The landmark settlement in the House v. NCAA and other antitrust cases was called into question during a court hearing on Thursday over language that would limit third-party name, image and likeness payments from boosters and collectives. Judge Claudia Wilken, of the Northern District of California, declined to rule on preliminary approval after voicing concerns regarding the NCAA’s efforts to …

College athlete advocacy group opposes NCAA lawsuit settlement, says it limits potential earnings
6 months, 4 weeks ago

College athlete advocacy group opposes NCAA lawsuit settlement, says it limits potential earnings

Associated Press  

A prominent advocacy group for college athletes announced Thursday it opposes the $2.8 billion settlement agreement of antitrust litigation facing the NCAA and major college conferences, saying a plan for schools to share athletics revenue will actually limit the earning potential of the athletes. “This is an unjust settlement that would not only harm current athletes but future college athletes …

Boosters and collectives would be targeted by mandatory disclosure of NIL deals. Is that legal?
7 months, 3 weeks ago

Boosters and collectives would be targeted by mandatory disclosure of NIL deals. Is that legal?

Associated Press  

College sports leaders believe they have found a way through a massive antitrust settlement to finally separate “true NIL” for athletes from booster-funded payments they say are actually pay-for-play or recruiting inducements masquerading as endorsement deals. If the settlement is approved by a federal judge, mandatory disclosure rules, an outside clearinghouse to assess deals and an enforcement process that includes …

What’s the future of NIL collectives after the House v. NCAA settlement?
7 months, 4 weeks ago

What’s the future of NIL collectives after the House v. NCAA settlement?

New York Times  

The historic House v. NCAA settlement is moving toward formalizing terms, though it still needs Judge Claudia Wilken’s approval. GO DEEPER House v. NCAA settlement takes next step toward schools paying athletes The option to bring collectives in-house Collectives emerged in the wake of the NCAA allowing NIL compensation in 2021. NIL collectives could continue operating outside of athletic departments …

Unintended consequences: How NIL in college sports has raised questions about nonprofits
7 months, 4 weeks ago

Unintended consequences: How NIL in college sports has raised questions about nonprofits

Associated Press  

NEW YORK — Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. Phil Hackney, associate professor at the University of Pittsburgh’s law school, said the IRS offers tax-exempt status for organizations that …

With revenue sharing coming to college sports, are NIL collectives a problem or part of a solution?
10 months ago

With revenue sharing coming to college sports, are NIL collectives a problem or part of a solution?

Associated Press  

When the NCAA lifted its longtime ban on college athletes earning endorsement money in 2021, there was no such thing as collectives. With revenue-sharing with college athletes on the horizon as part of a $2.8 billion antitrust settlement proposal agreed to Thursday by the NCAA and the nation’s biggest conferences, the future of collectives seems uncertain even though the duties …

In college football’s version of free agency, where do NIL agents come in?
10 months, 2 weeks ago

In college football’s version of free agency, where do NIL agents come in?

New York Times  

In Steve Smith’s third year as UCF’s director of player development, the school started prepping for the upcoming revolution. “I don’t think most kids go in the portal for money,” said Russell White, president of Oncoor Marketing, who represents college athletes in the NIL space, as well as NFL and NBA players. “That’s based on conversation and experience in the …

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
11 months, 1 week ago

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Glenn Youngkin signed measure into law Thursday that allows …

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals
11 months, 1 week ago

Virginia law allows the state’s colleges and universities to directly pay athletes through NIL deals

Associated Press  

RICHMOND, Va. — Virginia Gov. Glenn Youngkin signed measure into law Thursday that allows state colleges and universities to directly pay their athletes through name, image and likeness compensation deals, a measure believed to be the first of its kind. The law, which takes effect July 1, was signed one day after the NCAA eased some of its NIL restrictions …

New rules empowering players have coaches frustrated, contemplating the future of their profession
1 year ago

New rules empowering players have coaches frustrated, contemplating the future of their profession

Associated Press  

STORRS, Conn. — Minutes after his team won the Big East Tournament championship, UConn coach Dan Hurley was worrying aloud about one of his freshmen being lured toward the transfer portal with name, image and likeness compensation offers from other schools. “It’s a hard time of year for everybody, players, coaches, the whole nine yards,” said Clemson coach Brad Brownell, …

After loss in court, the NCAA is pausing investigations into third-party NIL deals with athletes
1 year ago

After loss in court, the NCAA is pausing investigations into third-party NIL deals with athletes

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! In a letter to member schools Friday, NCAA President Charlie Baker said the Division I Board of Directors directed enforcement staff “to pause and not begin investigations involving third-party participation in NIL-related activities.” The move comes a week after a federal judge granted a preliminary injunction …

‘What NIL stands for: Now it’s legal': Ruling frees booster-backed groups to negotiate with recruits
1 year, 1 month ago

‘What NIL stands for: Now it’s legal': Ruling frees booster-backed groups to negotiate with recruits

Associated Press  

Forced into yet another courtroom to defend its amateur model of athletics, the NCAA insisted that shelving its rules against name, image and likeness compensation being offered to recruits would make a difficult situation across the country even more chaotic. The only difference now is when they’re doing it, if somebody says, ‘Hey, is this within the rules?’ They can …

Federal judge blocks NCAA from enforcing NIL rules
1 year, 1 month ago

Federal judge blocks NCAA from enforcing NIL rules

New York Times  

A federal judge on Friday temporarily blocked the NCAA from enforcing its prohibitions against recruits signing monetary deals with booster groups, delivering a significant blow to the NCAA’s attempts to stop universities and their supporters from paying athletes to play at their schools. The notion of amateurism has long been a bedrock principle of the NCAA, but Judge Clifton L. …

Michigan to hire executive general manager to centralize school NIL efforts
1 year, 1 month ago

Michigan to hire executive general manager to centralize school NIL efforts

New York Times  

Michigan is partnering with Altius Sports Partners to hire an on-campus executive general manager for NIL, a position that will centralize Michigan’s NIL efforts and develop new opportunities for Michigan athletes. “The expectation is that they will be out in the marketplace, on campus, in front of our student athletes and coaches, talking about NIL strategy and what we’re trying …

No immediate ruling after preliminary injunction hearing in Tennessee, Virginia NIL lawsuit vs. NCAA
1 year, 1 month ago

No immediate ruling after preliminary injunction hearing in Tennessee, Virginia NIL lawsuit vs. NCAA

Associated Press  

A federal judge said Tuesday he will rule “in short order” on a preliminary injunction requested by the states of Tennessee and Virginia to stop the NCAA from enforcing its rules governing name, image and likeness compensation for athletes as part of an antitrust lawsuit. He said in a prepared statement the NCAA’s “arbitrary and illegal rules” are keeping athletes …

What is NIL, how has it changed college sports and why are schools under investigation?
1 year, 1 month ago

What is NIL, how has it changed college sports and why are schools under investigation?

New York Times  

You’ve seen the three letters: NIL. Collectives are organizations that fundraise via large and small donors with the intent to direct that money to a school’s athletes through NIL deals. One of the NCAA’s first pieces of official NIL guidance, sent to schools in May 2022, stated that collectives count as boosters and are subject to the same, long-applied recruiting …

NCAA takes step toward determining if new tier of Division I where athletes can be paid is possible
1 year, 2 months ago

NCAA takes step toward determining if new tier of Division I where athletes can be paid is possible

Associated Press  

PHOENIX — The NCAA on Thursday took the first step toward determining whether President Charlie Baker’s idea to create a new subdivision in which schools directly pay athletes can become a reality. And if having this conversation about a new model helps get us to the finish line, that’s important.” Republican members of Congress Cathy McMorris of Washington and Gus …

If college athletes can earn NIL money from the schools, what becomes of donor-backed collectives?
1 year, 3 months ago

If college athletes can earn NIL money from the schools, what becomes of donor-backed collectives?

Associated Press  

Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won’t go away entirely if NCAA President Charlie Baker’s proposals for paying athletes become reality. It’s not too difficult.” Opendorse CEO Blake Lawrence, whose company partners with schools to help initiate, track and monitor NIL deals, said there will be …

Why the NCAA president is proposing some schools should be permitted to pay athletes
1 year, 3 months ago

Why the NCAA president is proposing some schools should be permitted to pay athletes

Associated Press  

LAS VEGAS — Schools paying athletes has been banned by the NCAA for decades, but a new proposal by the head of the largest college sports governing body in the United States is aimed at changing that. NCAA President Charlie Baker earlier this week sent a letter to Division I members suggesting the creation of a new subdivision in which …

NCAA moves toward implementing NIL rules with proposals for agent registry, deal disclosure
1 year, 5 months ago

NCAA moves toward implementing NIL rules with proposals for agent registry, deal disclosure

Associated Press  

INDIANAPOLIS — In a step toward putting rules in place to regulate the way college athletes can be compensated for their fame, the NCAA Division I Council introduced on Tuesday several proposals to bring transparency to the transactions and oversight of those who want to work with students. They include creation of a voluntary registry for NIL service providers, such …

Why are college football NIL deals hush-hush? NDAs, stigma and competition
1 year, 6 months ago

Why are college football NIL deals hush-hush? NDAs, stigma and competition

New York Times  

Daevin Hobbs ranked among the nation’s top 40 football recruits in the 2023 class. “If people go out and talk about their deals, whether they’re real or inflated, it affects the market.” When Small spoke with The Athletic before the merger of Penn State’s collectives, he said 390 athletes had signed agreements. “Once we bring in a school, we can …

Manchin, Tuberville introduce college sports bill to standardize NIL rules, regulate collectives
1 year, 8 months ago

Manchin, Tuberville introduce college sports bill to standardize NIL rules, regulate collectives

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! Joe Manchin and Tommy Tuberville introduced a college sports bill Tuesday that would require athletes to disclose how much they money make from name, image and likeness deals, regulate collectives and put restrictions on when players can transfer. Democrats Cory Booker and Richard Blumenthal, along with …

Seven major collectives forming association to ‘shape the development’ of NIL market
1 year, 8 months ago

Seven major collectives forming association to ‘shape the development’ of NIL market

New York Times  

Seven of the biggest collectives in college sports are forming The Collective Association, which seeks to “advocate for student-athletes, share best practices and act as a unified voice to shape the development of the NIL market and beyond,” the group announced Wednesday. One of the issues TCA hopes to solve is giving clarity to athletes, universities and other collectives when …

NCAA made a ‘big mistake’ by not setting up framework for NIL compensation, new president says
1 year, 9 months ago

NCAA made a ‘big mistake’ by not setting up framework for NIL compensation, new president says

Associated Press  

WASHINGTON — NCAA President Charlie Baker said Thursday he wants a federal law to regulate the way college athletes can be compensated for endorsement deals that creates a registry of deals, agent certification and uniform contract standards. “I think it was a big mistake by the NCAA not to do a framework around NIL when they had the opportunity to,” …

NIL Summit generates predictions of more dramatic changes on college landscape
1 year, 9 months ago

NIL Summit generates predictions of more dramatic changes on college landscape

Associated Press  

ATLANTA — Only days before a contingent of Southeastern Conference coaches and administrators will ask for federal help in regulating the expanding ability of college athletes to earn money while still in school, the second annual NIL Summit delivered predictions of more dramatic changes to the landscape of college sports. “The question then lends itself to will that spur federal …

States move to lift barriers between college athletes, NIL
1 year, 11 months ago

States move to lift barriers between college athletes, NIL

Associated Press  

Lawmakers in Arkansas, Texas and elsewhere are working to remove barriers between college athletes trying to cash in on their fame and the schools for which they play as administrators discover the benefits of moving athlete compensation activities in-house. “The universities want to be more involved in the NIL process and some of the current NCAA rules don’t allow them …

New NCAA president says NIL rules could protect athletes
2 years ago

New NCAA president says NIL rules could protect athletes

Associated Press  

As Charlie Baker takes over as NCAA president, he brings a different way of thinking about one of the most important and polarizing issues in college athletics: regulating how student-athletes monetize their fame. “I hope Charlie Baker brings a fresh approach to the NCAA and advises that instead of lobbying Congress, the NCAA and its member colleges should work directly …

In NIL era, business is good for college hoops returnees
2 years, 4 months ago

In NIL era, business is good for college hoops returnees

Associated Press  

Armando Bacot didn’t bolt early from North Carolina after a memorable run to the NCAA championship game to chase a professional playing career. “If you look across the landscape of not only college basketball, but all college sports, it’s a big reason a lot of people are inclined to come back.” That’s particularly true on the women’s side, where NIL …

NCAA approves new guidance on player endorsement deals
2 years, 5 months ago

NCAA approves new guidance on player endorsement deals

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The NCAA’s Division I Board of Directors approved on Wednesday new guidance to members on name, image and likeness activities, clarifying how schools, coaches and staffers can be involved with athletes’ endorsement and sponsorship deals. The latest clarifications to the NCAA’s interim NIL policy create no …

Sondheimer: T.A. Cunningham's dilemma example of NIL exploitation
2 years, 6 months ago

Sondheimer: T.A. Cunningham's dilemma example of NIL exploitation

LA Times  

According to court documents, the shady, unscrupulous world of trying to exploit high school athletes for their earning potential in name, image and likeness has officially arrived. His chance of gaining eligibility doesn’t look good based on the CIF’s change of residence guidelines that in part state: “A student may not be eligible to participate at the varsity level if …

‘Arms race': NIL compensation now a potent recruiting weapon
2 years, 6 months ago

‘Arms race': NIL compensation now a potent recruiting weapon

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! “It felt like it was cookie-cutter at times because it’s like, ‘We’re not going to be stuck with NCAA compliance coming after us and saying that we’ve done something we’re not supposed to do.’“ Jaxon Howard recently hired an agent, as the state of Minnesota allows …

NIL Year 2: Expect boosters, schools to clash on 'collectives'
2 years, 9 months ago

NIL Year 2: Expect boosters, schools to clash on 'collectives'

LA Times  

The announcements came in a flurry as soon as the calendar flipped to July one year ago. Miami quarterback D’Eriq King was among the first college athletes to capitalize on the use of his name, image and likeness, signing a deal with a moving company worth about $20,000. Hanna and Haley Cavinder, twin basketball players from Fresno State who were …

USC’s answer to NIL? A new third-party agency facilitating deals
2 years, 9 months ago

USC’s answer to NIL? A new third-party agency facilitating deals

LA Times  

USC football players enter the field before a game against Brigham Young at the Coliseum on Nov. 27, 2021. Amid the ongoing arms race around name, image and likeness in college football, USC didn’t exactly burst out of the gates flaunting its NIL firepower. Even as the football program emerged as a central figure in the spring’s NIL drama, USC …

Keeping schools out of NIL dealings opened door for boosters
2 years, 10 months ago

Keeping schools out of NIL dealings opened door for boosters

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! And yet they’re not able to help here and it left a gap where the school can’t be involved and a booster and donor can.” Last week, the NCAA handed down guidance that made clear collectives should be treated as boosters, which means they should not …

What is NIL?: Everything you need to know about the NCAA and name, image and likeness
2 years, 10 months ago

What is NIL?: Everything you need to know about the NCAA and name, image and likeness

New York Times  

Collegiate sports, largely unchanged for more than a century, has experienced unprecedented change in less than one year. Whether you feel this is just bringing above-board what’s always happened or this is dire for the state of college sports, the “recruiting tendrils” of NIL have unnerved college sports’ leaders and coaches. “It’s out of control, and it’s been getting dramatically …

Marketing deals trickle down from NCAA to high school sports
2 years, 10 months ago

Marketing deals trickle down from NCAA to high school sports

Associated Press  

CLEVELAND — Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. “All the hard work is finally paying off.” In Ohio, high school principals began voting May 1 on whether to change the state high school athletic association’s bylaws to allow athletes to …

As NCAA prepares to crack down on booster involvement in NIL, lawyers and sports agents say ‘bring it’
2 years, 10 months ago

As NCAA prepares to crack down on booster involvement in NIL, lawyers and sports agents say ‘bring it’

New York Times  

SCOTTSDALE, Ariz. — The news coming out of last week’s Big Ten, Big 12 and Pac-12 spring meetings was the NCAA’s impending attempt to crack down on schools’ boosters using NIL payments to land recruits. Sports agent Russell White, whose Utah-based firm Oncoor Athlete Marketing represents around 80 college athletes, had this reaction: “I think it’s adorable that the NCAA …

NIL isn’t just for the whales; athletically underfunded Rutgers wants to compete. ‘This is basically a business.’
2 years, 10 months ago

NIL isn’t just for the whales; athletically underfunded Rutgers wants to compete. ‘This is basically a business.’

New York Times  

Maybe it was the $8 million college recruit. “It sort of goes back to what it’s been like being a Rutgers fan for almost my entire life, and that’s 61 years,” Jon Newman, a longtime booster, said. To be more aggressive and not wait for NIL to happen to us.” The Rutgers collective will launch with deals already in place …

UCLA’s new NIL initiative aims to connect athletes directly with local businesses
2 years, 11 months ago

UCLA’s new NIL initiative aims to connect athletes directly with local businesses

LA Times  

UCLA runner Shae Anderson says she is excited about the Bruins’ new portal that will connect athletes with businesses interested in reaching name, image and likeness agreements. School athletic officials will announce Thursday afternoon a new venture called Westwood Exchange that’s designed to enhance Bruins athletes’ ability to secure name, image and likeness deals. Westwood Exchange will allow businesses, donors, …

How 2 Michigan grads behind Valiant Management are keeping UM in the NIL race
2 years, 11 months ago

How 2 Michigan grads behind Valiant Management are keeping UM in the NIL race

New York Times  

ANN ARBOR, Mich. — The line behind Oosterbaan Field House stretched at least 100 deep as fans crossed the parking lot from Michigan Stadium with helmets, jerseys and bags of memorabilia in hand. We have to do everything aligned with Michigan’s interest.” Jared Wangler, co-founder of Valiant Management Group, works at the company’s office in Ann Arbor. “Michigan athletes were …

Schools question whether the NCAA can enforce pay-for-play rules in NIL: ‘Is there going to be accountability?’
3 years ago

Schools question whether the NCAA can enforce pay-for-play rules in NIL: ‘Is there going to be accountability?’

New York Times  

The gray area wasn’t supposed to be this gray. “It’s made the NCAA very, very, very careful about implementing any further rules that restrict athlete compensation, whether that is from schools or from outside parties, like collectives,” said Mit Winter, an attorney for Kennyhertz Perry and former Division I college basketball player. But I think they’re going to exhaust every …

Lack of detailed NIL rules challenges NCAA enforcement
3 years, 1 month ago

Lack of detailed NIL rules challenges NCAA enforcement

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! The NCAA lifted most restrictions on athletes earning money through sponsorship deals or as paid endorsers last summer after numerous states passed laws that usurped the association’s rules. “We’re not enforcing NIL deals, and we’re not enforcing the interim policy, which is largely permissive” Duncan said. …

‘It’s a man’s world': Male athletes leading way in NIL money
3 years, 2 months ago

‘It’s a man’s world': Male athletes leading way in NIL money

Associated Press  

Male athletes are leading the way six months after the NCAA cleared the way for college athletes to earn money on their celebrity. They lead in total name, image and likeness compensation and have more NIL deals than women, according to third-party data from July 1 through Dec. 31 for some 125,000 athletes — about a quarter of the nearly …

Foreign college athletes left out of rush for NIL windfall
3 years, 3 months ago

Foreign college athletes left out of rush for NIL windfall

Associated Press  

STORRS, Conn. — UConn forward Dorka Juhasz, like many of her teammates, was excited when she heard college athletes would be allowed to make money through celebrity endorsements and other means. “At a minimum, all college athletes deserve the ability to use their own name, image, and likeness how they see fit, and that includes international athletes who shouldn’t need …

Latest NIL twist: Millions being pledged to college athletes
3 years, 3 months ago

Latest NIL twist: Millions being pledged to college athletes

Associated Press  

The AP Top 25 college football poll is back every week throughout the season! “The University of Texas at Austin maintains the largest, wealthiest alumni donor base in the entire country,” Clark Field Collective CEO Nick Shuley said. “It’s time a network like this existed to support our college athletes.” Horns With Heart is a new kind of player in …

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