Chinese e-commerce firms report growth in sales, shoppers for Singles’ Day shopping festival
1 month, 1 week ago

Chinese e-commerce firms report growth in sales, shoppers for Singles’ Day shopping festival

Associated Press  

HONG KONG — China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this year’s Singles’ Day shopping festival, although final figures were not publicly revealed. Rival online retailer JD.com said Tuesday the number of shoppers for its Singles’ Day promotion period grew 20% and that it achieved “double-digit growth” in transaction volume and orders. Though Alibaba and JD.com previously reported the final sales figure for Singles’ Day, both platforms stopped doing so since 2022, though estimates by third-party companies suggest that sales growth have slowed post-COVID 19. Syntun, a data provider, estimated that last year’s gross merchandising volume sales across major e-commerce platforms grew just 2% to 1.14 trillion yuan, a far cry from double-digit growth before COVID-19 amid a lagging domestic economy and weak consumer sentiment.

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