Jaylen Brown could win NBA Finals MVP. He’d make history — but not how you think
New York TimesWhile the Boston Celtics are on the verge of their 18th NBA title, Jaylen Brown is nearing a feat not seen in several generations. He could be the first player in at least 45 years to win the NBA Finals Most Valuable Player Award without a shoe deal. Jaylen Brown is wearing Kyrie Irving’s signature ANTA sneaker for the #NBAAllStar Game 🔥 pic.twitter.com/YUr7kuWXA6 — Nice Kicks February 19, 2024 “I’m more inclined of following that sneaker disruptive kind of path,” he said last fall during an appearance on the Point Forward podcast. The star center wasn’t associated with any major shoe company when he won three-straight finals MVP awards from 2000 through 2002, but he was wearing someone’s shoes on his feet: his own. As an emerging star in a large market, with a finals MVP award to his name, Brown could make the case for a strong offer, industry experts say.