Did you know much Virat Kohli, Priyanka Chopra, Katrina Kaif charge for one Instagram post? Know everything here

While one may think celebs sharing glimpses from their day-to-day lives on social media is just for the love of their fansthe reality goes beyond that. The most expensive is when a celebrity’s page does a collab with a brand’s page.” Actors Priyanka Chopra Jonas, Katrina Kaif and cricketer Virat Kohli are among the most followed Indian celebs on Instagram. MOST FOLLOWED INDIAN CELEBS ON INSTA and EARNINGS PER POST Virat Kohli- 250- 3.5-5 CRORES Priyanka Chopra Jonas- 87.7- 2 CRORES Shraddha Kapoor- 80.8- 1.5 CRORES Alia Bhatt- 77.4- 1.5- 2 CRORES Deepika Padukone- 74.1- 2 CRORES Katrina Kaif- 72.8- 1 CRORE Shrenik Gandhi, CEO and Co-founder, White Rivers Media, who has worked with a host of both Indian and international talents on the digital space, tells us, “Social media contributes a lot to a celeb’s financial department. If a sneaker brand approaches me and says ‘3 crore spend karne hain’, social media becomes my mining tool to search for a sneaker head. About 20-30 percent of revenue in a celeb’s life in a year is from social media deals, which is a huge pie.” CUT THE DEAL, MAKE THE POST Another insider who works very closely with celebs but wants to remain anonymous, says it is not necessary that a celeb becomes the brand ambassador in order to do a post, there are deals cut for specific posts too.