Airtel Looks To Leverage 320 Million Users For The New Made For India Airtel Ads Platform
3 years, 10 months ago

Airtel Looks To Leverage 320 Million Users For The New Made For India Airtel Ads Platform

News 18  

Bharti Airtel has announced a Made For India advertising platform called Airtel Ads that would allow brands to target customers with relevant Airtel insists that the user data never leaves their ecosystem when the ads are delivered to users. For Airtel Ads, there are more than 100 brands that are already using the platform including Pepsi, Zomato, Myntra, YouTube, SBI Card, CRED, Vahan, Lenskart.com, Unilever and Tata AIG. Airtel has the highest mobile average revenue per user of Rs 166 per month and says that the average monthly data usage per customer is as high as 16.8GB, across the network. The Airtel mobile network handles more than 3 billion calls every day while more than 55% of Airtel users make online transactions, with these totaling up to as much as Rs 5 billion worth of daily transactions including on the Airtel Payments Bank and Mitra platforms.

India Ads Billion Airtel 320 Million Platform Including  dth  ad  advertising  brands  looks  platform  including  airtel  ads  320  million  billion  india  leverage  users

History of this topic

Bharti Airtel 5G coverage in Tamil Nadu crosses 4.2 million customers
1 year, 1 month ago

Bharti Airtel 5G coverage in Tamil Nadu crosses 4.2 million customers

Business Standard  

Within a year of launching Airtel 5G Plus, Bharti Airtel, one of India’s leading telecommunications service providers, announced on Friday that it has surpassed 4.2 million unique 5G customers in Tamil Nadu. We thank all our 4.2 million customers for embracing the Airtel 5G Plus network. Our 5G landscape has the state’s widest, quickest, and most reliable network, encompassing all …

Airtel prepaid plan offering a variety of content from top OTT platform
1 year, 6 months ago

Airtel prepaid plan offering a variety of content from top OTT platform

India TV News  

Bharti Airtel, a leading telecommunications provider in India, continues to prioritize customer satisfaction by offering affordable prepaid plans that come with ample data and additional perks. Despite not being a new offering, the Rs 148 plan from Airtel continues to be a popular choice among customers looking for an affordable data plan with significant advantages. The plan's attractiveness is further …

Airtel acquires Lemnisk's stake to build largest customer data platform
2 years ago

Airtel acquires Lemnisk's stake to build largest customer data platform

India TV News  

Bharti Airtel has said that it has acquired a strategic stake in Lemnisk under its 'Start Up Accelerator Programme for an undisclosed sum, with an aim to build the world's largest customer data platform. "Lemnisk's real-time marketing automation engine is a natural fit for us, where over 350 million customers interact with brands daily through multiple touch points," said Adarsh …

Airtel giving Rs 49 pack for free to over 5.5 crore users, here are all key details
3 years, 7 months ago

Airtel giving Rs 49 pack for free to over 5.5 crore users, here are all key details

India Today  

Bharti Airtel has announced special benefits for low-income customers on its network to help them stay connected during the ongoing pandemic. Airtel, for its part, as a one-time gesture, is giving the Rs 49 pack free of cost to over 55 million low-income customers. Through this gesture, Airtel aims to empower its over 5.5 crore customers, most of them in …

Airtel forays into ad-tech industry with Airtel Ads
3 years, 10 months ago

Airtel forays into ad-tech industry with Airtel Ads

The Hindu  

Bharti Airtel on Wednesday announced entry into the $10 billion advertising business with ‘Airtel Ads’, which will enable brands to connect and engage with its over 320 million customers. “Airtel Ads allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.Using Airtel’s deep data science capabilities, …

Airtel likely to bring postpaid, broadband and DTH services under One Airtel plans
4 years, 9 months ago

Airtel likely to bring postpaid, broadband and DTH services under One Airtel plans

India Today  

Telecom giant Airtel is likely to launch new One Airtel bundled plans by the end of March for its subscribers in India. This would mean that Airtel will bring together four services under one plan such as Postpaid, DTH, Fibre and Landline services and there will also be one bill for the same. With the One Airtel plan, the telecom …

Airtel's Wynk app at top music apps list with most active users
5 years, 1 month ago

Airtel's Wynk app at top music apps list with most active users

India TV News  

Most smartphone users have started depending on cloud music services in India. However, according to a recent report, Airtel’s Wynk Music at the top of the music apps list. The OTT music streaming platform, owned by Airtel, said regional music was a key growth driver and accounted for 26 per cent of the over three billion monthly streams on the …

Home broadband war begins as Airtel takes fight to Jio with own fibre plan
5 years, 3 months ago

Home broadband war begins as Airtel takes fight to Jio with own fibre plan

Live Mint  

The bitter rivalry in mobile services between Reliance Jio and Bharti Airtel, now in its third year, has spilled over to the home broadband segment, as the two companies battle for leadership in revenue and market share. Airtel on Wednesday launched its ultra-high speed Airtel Xstream Fibre broadband service, matching the price of JioFiber’s top-end plan launched a week ago. …

Airtel brings TV, streaming together in converged platform Xstream
5 years, 4 months ago

Airtel brings TV, streaming together in converged platform Xstream

Live Mint  

In an effort to address India’s television and video streaming audience growing parallel to each other, telecommunications company Bharti Airtel has launched a converged digital entertainment platform, Xstream. First, there is the Airtel Xstream app which is a revamped version of the Airtel TV app offering a new user interface and a content catalogue with around 400 live TV channels, …

Airtel Wynk Tube video music streaming app comes to India with YouTube Music like features
5 years, 8 months ago

Airtel Wynk Tube video music streaming app comes to India with YouTube Music like features

India Today  

On Tuesday Bharti Airtel introduced the extension of Wynk Music with the Wynk Tube. The Wynk Music allows users to just stream audio content but now with the new Wynk Tube app users will be able to stream both video and audio content simultaneously in the same interface. The Wynk Tube users will be able to instantly switch between audio …

Discover Related