2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing
1 year, 8 months ago

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing

China Daily  

Ms Pang Wei, First-Level inspector of Beijing Municipal Bureau of Culture and Tourism, delivers a speech. 2023 "Great Wall Hero-Central Axis Tour" global marketing event was held on Monday at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Bureau of Culture and Tourism and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Municipal Central Axis World Heritage Application Work Office and Beijing Ancient Architecture Museum, the event centers on the diverse and exciting cultural, tourism and lifestyle resources along the Central Axis of Beijing. On the same day, Beijing Municipal Bureau of Culture and Tourism released five routes of the “Beijing Central Axis City Walk”, namely Beijing's Historic Architecture, Beijing's Artistic Intangibles, Beijing's Hutong Culture, Beijing's Delightful Flavors and Beijing's Fashionable Verve. Since 2016, the Beijing Municipal Bureau of Culture and Tourism has been leveraging the overseas social media account "Beijing Culture and Tourism" to carry out the "Great Wall Hero" series of global marketing campaign.

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History of this topic

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

The Annual Research Report on China's Cultural and Tourism Industries is unveiled in Beijing on Jan 11, 2024. The Annual Research Report on China's Cultural and Tourism Industries was unveiled on Saturday at the 751 Library in Beijing to a combined audience of officials, scholars, journalists, and industry professionals. A signature academic endeavor initiated by Beijing-based think tank Jinghe Institute …

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

The Annual Research Report on China's Cultural and Tourism Industries is unveiled in Beijing on Jan 11, 2024. The Annual Research Report on China's Cultural and Tourism Industries was unveiled on Saturday at the 751 Library in Beijing to a combined audience of officials, scholars, journalists, and industry professionals. A signature academic endeavor initiated by Beijing-based think tank Jinghe Institute …

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

Industry insiders discuss the new consumption trends in the cultural and tourism industries during the launch of The Annual Research Report on China's Cultural and Tourism Industries in Beijing on Jan 11, 2024. The report also predicts that emerging technologies such as AIGC will be applied on a larger scale in the cultural and tourism industries, inspiring a trend of …

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

The Annual Research Report on China's Cultural and Tourism Industries is unveiled in Beijing on Jan 11, 2024. The Annual Research Report on China's Cultural and Tourism Industries was unveiled on Saturday at the 751 Library in Beijing to a combined audience of officials, scholars, journalists, and industry professionals. A signature academic endeavor initiated by Beijing-based think tank Jinghe Institute …

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

The Annual Research Report on China's Cultural and Tourism Industries is unveiled in Beijing on Jan 11, 2024. The Annual Research Report on China's Cultural and Tourism Industries was unveiled on Saturday at the 751 Library in Beijing to a combined audience of officials, scholars, journalists, and industry professionals. A signature academic endeavor initiated by Beijing-based think tank Jinghe Institute …

Report reviews China's cultural, tourism industries in 2024
2 months, 2 weeks ago

Report reviews China's cultural, tourism industries in 2024

China Daily  

Industry insiders discuss the new consumption trends in the cultural and tourism industries during the launch of The Annual Research Report on China's Cultural and Tourism Industries in Beijing on Jan 11, 2024. The report also predicts that emerging technologies such as AIGC will be applied on a larger scale in the cultural and tourism industries, inspiring a trend of …

Beijing's unique cultural identity draws record tourists in 2024
2 months, 4 weeks ago

Beijing's unique cultural identity draws record tourists in 2024

China Daily  

Visitors capture the sunrise over the Beijing Central Axis from the Wanchun Pavilion in Jingshan Park on Wednesday. SHAN YIWEI/FOR CHINA DAILY Beijing's tourism industry soared to new heights in 2024, enjoying record-breaking numbers of domestic and international visitors that were driven in part by the popularity of its newly listed UNESCO World Heritage Central Axis. According to the "2024 …

Beijing's unique cultural identity draws record tourists in 2024
2 months, 4 weeks ago

Beijing's unique cultural identity draws record tourists in 2024

China Daily  

Visitors capture the sunrise over the Beijing Central Axis from the Wanchun Pavilion in Jingshan Park on Wednesday. SHAN YIWEI/FOR CHINA DAILY Beijing's tourism industry soared to new heights in 2024, enjoying record-breaking numbers of domestic and international visitors that were driven in part by the popularity of its newly listed UNESCO World Heritage Central Axis. According to the "2024 …

Great Wall Heroes global marketing campaign welcomes global tourists
6 months, 1 week ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. Since 2016, the Beijing Municipal Culture and Tourism Bureau has spearheaded the "Great Wall Heroes" global marketing initiative, inviting overseas travel influencers to engage deeply with Beijing's tourism offerings. In this year's campaign, the four "Great Wall Heroes," …

Great Wall Heroes global marketing campaign welcomes global tourists
6 months, 1 week ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" was held at Badaling Great Wall on Sep 20. Four travel influencers from the UK, Australia, Canada and Thailand were honored as "Great Wall Hero: Visit …

Great Wall Heroes global marketing campaign welcomes global tourists
6 months, 1 week ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. Enhancing international services: Sharing the city's warmth Since last year, China has introduced a series of policies to ease the arrival of foreign visitors, reaffirming its commitment to openness. The "Great Wall Heroes" from Australia, Thailand, the UK …

Great Wall Heroes global marketing campaign welcomes global tourists
6 months, 1 week ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" was held at Badaling Great Wall on Sep 20. Four travel influencers from the UK, Australia, Canada and Thailand were honored as "Great Wall Hero: Visit …

Cultural tours organized along capital's Central Axis
7 months, 3 weeks ago

Cultural tours organized along capital's Central Axis

China Daily  

Visitors take a group photo during a cultural experience along the Central Axis on Aug 3-5. The Beijing Municipal Bureau of Culture and Tourism hosted three cultural experiences along the Central Axis for Beijing residents and visitors between Aug 3-5. More than 100 people took part in the events organized to draw attention to the historical and cultural value of …

Cultural tours organized along capital's Central Axis
7 months, 3 weeks ago

Cultural tours organized along capital's Central Axis

China Daily  

By Yang Feiyue | chinadaily.com.cn | Updated: 2024-08-06 11:50 Visitors take a group photo during a cultural experience along the Central Axis on Aug 3-5. The Beijing Municipal Bureau of Culture and Tourism hosted three cultural experiences along the Central Axis for Beijing residents and visitors between Aug 3-5. Having worked in the cultural and tourism sector for many years, …

Cultural tours organized along capital's Central Axis
7 months, 3 weeks ago

Cultural tours organized along capital's Central Axis

China Daily  

Visitors take a group photo during a cultural experience along the Central Axis on Aug 3-5. The Beijing Municipal Bureau of Culture and Tourism hosted three cultural experiences along the Central Axis for Beijing residents and visitors between Aug 3-5. More than 100 people took part in the events organized to draw attention to the historical and cultural value of …

Beijing unveils plans to enhance Great Wall tourism
10 months, 2 weeks ago

Beijing unveils plans to enhance Great Wall tourism

China Daily  

The Simatai section of Great Wall bathed in the sunset. The bureau outlined its commitment to enhancing the visitor experience along the 445-kilometer Great Wall National Scenic Route by optimizing public service facilities. Additionally, efforts will be made to capitalize on the historical significance of the Great Wall and the ancient relics along its path to introduce new high-quality tourist …

Beijing unveils plans to enhance Great Wall tourism
10 months, 2 weeks ago

Beijing unveils plans to enhance Great Wall tourism

China Daily  

The Simatai section of Great Wall bathed in the sunset. The bureau outlined its commitment to enhancing the visitor experience along the 445-kilometer Great Wall National Scenic Route by optimizing public service facilities. Additionally, efforts will be made to capitalize on the historical significance of the Great Wall and the ancient relics along its path to introduce new high-quality tourist …

Beijing unveils plans to enhance Great Wall tourism
10 months, 2 weeks ago

Beijing unveils plans to enhance Great Wall tourism

China Daily  

The Simatai section of Great Wall bathed in the sunset. The bureau outlined its commitment to enhancing the visitor experience along the 445-kilometer Great Wall National Scenic Route by optimizing public service facilities. Additionally, efforts will be made to capitalize on the historical significance of the Great Wall and the ancient relics along its path to introduce new high-quality tourist …

Year-ender: Top 10 cultural events from 2023
1 year, 2 months ago

Year-ender: Top 10 cultural events from 2023

China Daily  

The year 2023 witnessed the occurrence of significant cultural events, with culture and tourism becoming even more closely intertwined. Protection plan released for Beijing's Central Axis The protection management plan for Beijing's Central Axis from 2022 to 2035 was released in January of 2023, marking a new stage in its conservation, sustainable development and application as a UNESCO World Heritage …

Year-ender: Top 10 cultural events from 2023
1 year, 2 months ago

Year-ender: Top 10 cultural events from 2023

China Daily  

The year 2023 witnessed the occurrence of significant cultural events, with culture and tourism becoming even more closely intertwined. Protection plan released for Beijing's Central Axis The protection management plan for Beijing's Central Axis from 2022 to 2035 was released in January of 2023, marking a new stage in its conservation, sustainable development and application as a UNESCO World Heritage …

Year-ender: Top 10 cultural events from 2023
1 year, 2 months ago

Year-ender: Top 10 cultural events from 2023

China Daily  

The year 2023 witnessed the occurrence of significant cultural events, with culture and tourism becoming even more closely intertwined. Protection plan released for Beijing's Central Axis The protection management plan for Beijing's Central Axis from 2022 to 2035 was released in January of 2023, marking a new stage in its conservation, sustainable development and application as a UNESCO World Heritage …

International students participate in competition about Beijing Central Axis
1 year, 4 months ago

International students participate in competition about Beijing Central Axis

China Daily  

International students from the Beijing Language and Culture University prepare for a competition about Beijing Central Axis. International students from the Beijing Language and Culture University are busy preparing for the 2023 Competition for the Transmission and Promotion of the Beijing Central Axis, with three songs highlighting heritage sites along its length. The annual competition, hosted by the Beijing Cultural …

International students participate in competition about Beijing Central Axis
1 year, 4 months ago

International students participate in competition about Beijing Central Axis

China Daily  

International students from the Beijing Language and Culture University prepare for a competition about Beijing Central Axis. International students from the Beijing Language and Culture University are busy preparing for the 2023 Competition for the Transmission and Promotion of the Beijing Central Axis, with three songs highlighting heritage sites along its length. The annual competition, hosted by the Beijing Cultural …

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing
1 year, 8 months ago

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing

China Daily  

Ms Pang Wei, First-Level inspector of Beijing Municipal Bureau of Culture and Tourism, delivers a speech. 2023 "Great Wall Hero-Central Axis Tour" global marketing event was held on Monday at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Bureau of Culture and Tourism and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Municipal Central Axis World Heritage Application Work Office …

Report spotlights latest developments of China’s cultural industries, tourism
2 years ago

Report spotlights latest developments of China’s cultural industries, tourism

China Daily  

Fan Zhou, director of Jinghe Institute of Culture and Tourism, gives an overview of Annual Stocktaking Report on China’s Cultural Industry and Tourism, at a press conference in Beijing on Feb 25, 2023. A press conference was held in Beijing on Feb 25 to publish the Annual Stocktaking Report on China’s Cultural Industry and Tourism, by Jinghe Institute of Culture …

Report spotlights latest developments of cultural industries, tourism
2 years ago

Report spotlights latest developments of cultural industries, tourism

China Daily  

Fan Zhou, director of Jinghe Institute of Culture and Tourism, gives an overview of Annual Stocktaking Report on China’s Cultural Industry and Tourism, at a press conference in Beijing on Feb 25, 2023. A press conference was held in Beijing on Feb 25 to publish the Annual Stocktaking Report on China’s Cultural Industry and Tourism, by Jinghe Institute of Culture …

Central Axis contest shows route to cultural awareness
2 years, 4 months ago

Central Axis contest shows route to cultural awareness

China Daily  

The area near the Bell Tower provides a space for people to enjoy the historical location in various ways. The competition was hosted by the Beijing Municipal Cultural Heritage Bureau and the Beijing Municipal Office for Conservation and Management of Central Axis. The organizers hope youth participation will enable more people to discover the beauty of historic features from their …

Beijing building itself to be cultural capital
2 years, 5 months ago

Beijing building itself to be cultural capital

China Daily  

The central axis stretches for 7.8 kilometers through the Chinese capital. Metropolis leverages a wealth of historical heritage and digital technology for high-quality development Beijing has insisted on inheriting and developing its rich and profound Red culture, distinctive local culture and thriving innovative culture over the past few years, and the city has taken solid steps to build itself into …

2022 China Tourism and Culture Week opens in Beijing
2 years, 6 months ago

2022 China Tourism and Culture Week opens in Beijing

China Daily  

A launch ceremony for 2022China Tourism and Culture Weekis held on Sept 6 in Beijing. The global event will offer audiences worldwide a series of online and offline art exhibits, video shows, lectures and forums to get them acquainted with Chinese culture and tourism. A launch ceremony for 2022 China Tourism and Culture Week was held on Sept 6 in …

2022 China Tourism and Culture Week opens in Beijing
2 years, 6 months ago

2022 China Tourism and Culture Week opens in Beijing

China Daily  

A launch ceremony for 2022China Tourism and Culture Weekis held on Sept 6 in Beijing. The global event will offer audiences worldwide a series of online and offline art exhibits, video shows, lectures and forums to get them acquainted with Chinese culture and tourism. A launch ceremony for 2022 China Tourism and Culture Week was held on Sept 6 in …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

Pang Wei, deputy director of Beijing Municipal Culture and Tourism Bureau gives a speech at the event, Aug 11, 2022. "Great Wall Heroes" is a global marketing campaign launched by the Beijing Municipal Culture and Tourism Bureau on Visit Beijing’s international social media platforms. For example, "Great Wall Heroes" leveraged the China-US Year of Tourism to promote key cultural heritage …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. In 2020, the "Great Wall Hero 2020—Visit Beijing Again" global promotional event was held at Guancheng Square at Badaling Great Wall Scenic Spot. The event was combined with the "Beijing Great Wall …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

Pang Wei, deputy director of Beijing Municipal Culture and Tourism Bureau gives a speech at the event, Aug 11, 2022. "Great Wall Heroes" is a global marketing campaign launched by the Beijing Municipal Culture and Tourism Bureau on Visit Beijing’s international social media platforms. For example, "Great Wall Heroes" leveraged the China-US Year of Tourism to promote key cultural heritage …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. In 2020, the "Great Wall Hero 2020—Visit Beijing Again" global promotional event was held at Guancheng Square at Badaling Great Wall Scenic Spot. The event was combined with the "Beijing Great Wall …

Global promotional campaign launches at the Liangma River
2 years, 7 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Heritage status sought for central axis
2 years, 7 months ago

Heritage status sought for central axis

China Daily  

The central axis stretches for 7.8 kilometers through the Chinese capital. Beijing's bid seeks to further bolster city's status as national cultural center The Beijing Central Axis is to seek UNESCO World Heritage status at the World Heritage Committee in 2024, the National Cultural Heritage Administration announced on Sunday. In 2012, the National Cultural Heritage Administration first proposed including Beijing …

Exploring tales from Central Axis
2 years, 7 months ago

Exploring tales from Central Axis

China Daily  

Scenic spots along the Central Axis include Beida Honglou, the former site of Peking University. The Central Axis of Beijing is not just a study that explores architecture and urban planning since ancient times in China but it is also an important reminder about Chinese civilization to enhance cultural self-confidence, experts noted at the Beijing Cultural Forum in July. An …

Exploring tales from Central Axis
2 years, 7 months ago

Exploring tales from Central Axis

China Daily  

Scenic spots along the Central Axis include Beida Honglou, the former site of Peking University. The Central Axis of Beijing is not just a study that explores architecture and urban planning since ancient times in China but it is also an important reminder about Chinese civilization to enhance cultural self-confidence, experts noted at the Beijing Cultural Forum in July. An …

Exploring tales from Central Axis
2 years, 7 months ago

Exploring tales from Central Axis

China Daily  

Scenic spots along the Central Axis include Beida Honglou, the former site of Peking University. The Central Axis of Beijing is not just a study that explores architecture and urban planning since ancient times in China but it is also an important reminder about Chinese civilization to enhance cultural self-confidence, experts noted at the Beijing Cultural Forum in July. An …

Core route taken to showcase Beijing's history
2 years, 11 months ago

Core route taken to showcase Beijing's history

China Daily  

A view taken from the Yongdingmen watchtower at the southern point of the axis. Local pride The application has given local residents whose daily lives and stories are closely connected to the axis a sense of pride. Guan Zhanxiu, director of the Beijing Central Axis Heritage Protection Center and Beijing World Cultural Heritage Monitoring Center, spoke about the future of …

Beijing launches global campaign for winter tourism
3 years, 6 months ago

Beijing launches global campaign for winter tourism

China Daily  

A global promotional campaign titled "Great Wall Hero 2021—Beijing Winter Charms" kicked off at the National Speed Skating Oval in Beijing on Thursday, aiming to promote winter tourism of Beijing from various aspects such as ice and snow leisure sports, cultural exhibitions and performances, local cuisine and New Year folk customs. As the fifth year of its running, the global …

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