NBA viewership grows despite RSN troubles as league banks on future deals
New York TimesThe NBA’s scoring is up and its storylines are compelling, fueling enormous social media growth and helping keep TV ratings flat in an era of dwindling television usage. The league’s national games on ABC, ESPN and TNT are averaging 1.6 million viewers, which the NBA said is up 1 percent over last season, per Nielsen data. NBA games on Christmas Day averaged 4.31 million viewers on ABC and ESPN — a 5 percent year-over-year gain despite having to compete with three NFL games. Local struggles At the local level, where most of the league’s live game inventory is delivered to viewers through a handful of regional sports networks, aggregate RSN viewership is down 5 percent, but the share of people watching NBA games via an RSN is up 15 percent over last season. Oddly, the league’s 16 teams that have local TV deals through Sinclair’s Diamond Sports Group channels — the Bally Sports-branded RSNs that are on the brink of bankruptcy — are collectively up nearly 20 percent in year-over-year viewership, per the league.