Kokūn’s latest Spring collection is zero-waste and naturally-dyed

Sustainability, naturally-dyed and locally grown are terms now commonplace in the fashion industry. “In the coming months, we will be launching handwoven hemp, jute, and cotton shirts dyed with neem, rhubarb, and madder.” The natural dye kit Also in the works are kits to encourage people to make their own natural dyes. “We want to dive deeper into the world of natural pigments and their extraction, and convince people to switch to natural dyes,” says Mridu. “Natural colours are also known as living colours, which means they interact with almost every element they come in to contact with; they oxidise easily and have a limited shelf life; thereby, making their use very interesting and equally difficult to master,” explains Mridu, adding how the dyeing process also involves treating and fixing textiles using sustainable mordants, so that they produce vivid shades and textiles which do not bleed or fade. “Due to these reasons, sadly many big brands are scared to adopt natural dyes and continue using synthetic dyes,” says Mridu, who hopes to change this with her natural dye kits.