What is ONDC, India’s project for an open e-commerce network?
Live Mint- India's government in April launched its Open Network For Digital Commerce as a prospective alternative to dominant global giants Amazon.com and Walmart in its fast-growing e-commerce market. ONDC aims to raise e-commerce penetration in the next two years to 25% of India's consumer purchases, from nearly 8% now, in a country of 1.35 billion people. It also hopes to sign up 900 million buyers and 1.2 million sellers on the shared network within the next five years, while achieving gross merchandise value of $48 billion. ONDC officials liken the network to a mall with 1,000 gates instead of just two, thereby limiting opportunities for selected sellers to receive preferential treatment - a common accusation against major e-commerce companies.