Online handloom sales spin a weaving revival in Ariyalur
The HinduA government initiative to improve the earnings of at least 7,000 handloom weavers in Ariyalur district through e-commerce has begun to bear fruit within months, with close to ₹1 lakh being earned in online sales. The link, run by Snapbizz.com, a Bengaluru-based digital service provider that facilitates small businesses, takes customers to a photo gallery of Ariyalur handloom saris that can be bought online. Ms. Saraswathi has grouped the traditional weaves under the brand ‘Asathal Ariyalur’ and wants to expand operations this year by approaching bigger e-commerce platforms like Amazon. “We hope to include other indigenous products such as the Irular and Kuravar communities’ beadwork accessories and groundnut and sesame oil to the ‘Asathal Ariyalur’ brand umbrella and market them online,” she said.
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