Explained: The media rights deal the Bundesliga hopes will boost its competitiveness
1 year, 7 months ago

Explained: The media rights deal the Bundesliga hopes will boost its competitiveness

New York Times  

The Bundesliga are looking for a cash injection. The investment is designed to increase the league’s “international competitiveness,” according to Borussia Dortmund CEO Hans-Joachim Watzke, who also serves on the Bundesliga supervisory board. Forty-five per cent is earmarked for the club’s infrastructure — stadiums, club training centres, academies etc — and the final 15 per cent can be spent at the discretion of the clubs. Bundesliga and Bundesliga 2 clubs — including Bayern Munich — would share €300m a season Couldn’t the league simply borrow the money from a bank? “There’s nothing wrong with that as such but, in our view, it doesn’t really fit the idea of a socially minded football that we can at least partially still see in the Bundesliga.” More concrete worries relate to the new investors introducing different kick-off times to drum up more interest overseas, or seeking more international exposure by staging games abroad.

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