Why Microsoft’s Activision Blizzard deal could mean better games
2 years, 11 months ago

Why Microsoft’s Activision Blizzard deal could mean better games

LA Times  

Few things are as perpetually uncool as a tech behemoth, but this week Microsoft gets to play the role of savior. The company on Tuesday agreed to buy Activision Blizzard for $68.7 billion, continuing Microsoft’s strong investment in providing content for its Xbox gaming ecosystem, primarily the Game Pass subscription service. No one doubts the financial appeal of the “Call of Duty” games — the brand owned the top two slots on 2021’s top-seller list, according to industry tracking firm the NPD Group. Maybe it’s the optimist in me, but Activision Blizzard brands needed a shake-up that current leadership, with its obsession on “Call of Duty” and the tight reins it’s placed on Blizzard, seemed incapable of providing. “Call of Duty” largely follows a formula; the latest in the “Overwatch” and “Diablo” franchises continue to suffer delays; and the most critically adored game Activision Blizzard has published in recent years came from outside the company in “Sekiro: Shadows Die Twice.” Only someone with a functional crystal ball knows if any of that will change under Microsoft rule.

History of this topic

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1 year, 5 months ago
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1 year, 7 months ago
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2 years ago
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2 years ago
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