Integration of AI in mobile apps

Mobile apps have become an integral part of our daily lives, providing convenience and connectivity at our fingertips. However, many apps still struggle to increase user engagement, whether it’s the time users spend in the app or the volume of app-based transactions. Social media platforms like Instagram and X curate personalised feeds, streaming services like Netflix and Prime recommend films users would love, shopping apps like Amazon suggest products users might want and even to-do list apps prioritise tasks based on user data – all with the goal of keeping users engaged and coming back for more. For vision-impaired users, this means a more engaging and natural way to interact with mobile apps, significantly improving their user experience. As AI continues to evolve, its role in enhancing mobile app experiences will only grow, setting new standards for convenience, personalisation, and user interaction.