How 16.73 billion UPI transactions killed the ubiquitous toffee business
Live MintIndia's Unified Payments Interface transactions rose to 16.73 billion in December 2024, National Payments Corporation of India data revealed. Commenting on this narrative, Harshad Shah, a chartered accountant, said, “Before UPI, shopkeepers would trade Toffees for small change, stating shortage of Coins.” “These small amounts of change over weeks would amount to becoming vast sums of Money, which were never returned to customers at all, because Toffees were given to customers, in lieu of small change,” said Shah in the post on social media platform LinkedIn. How UPI is nailing Toffee business Citing the sales drop of major brands like Mondelez, Mars, Nestle, Perfetti, Parle & ITC, he said, “People paid the Exact Amount using UPI, with no scope for exchanging small change, ultimately eating up the daily sales of Toffees.” Mint reported earlier in October 2024, citing the Nestle India Chairman, that the Indian market faces muted demand. UPI has successfully changed this consumer behaviour, and now, as people use digital payments more than cash payments, this new technology is impacting business in a completely different sector.