Do mocktails scratch the Dry January itch?

Do mocktails scratch the Dry January itch? Each January, participants commit to a month without alcohol, ostensibly to "dry out" after the holidays, and explore the merits of a sober lifestyle In contrast with past years, Dry January doesn't necessarily mean fully ditching swanky mixed drinks. Yet for all the options, Dry January participants may not be making a one-for-one swap from cocktails to mocktails, says Michael Bevan, head of marketing for Veylinx. Some industry experts, however, say the point of high-end mocktails isn't to offer a direct swap for alcoholic cocktails, or to be a budget option – whether during Dry January or in general. Come February, Dry January practitioners may head back to alcohol, whether they're spending on canned cocktails, spirits or other beers, but Diaz is happy if the experiment teaches them something about their habits and attitudes around drinking.