What Is Soft Power And How Culture, Art Operate As Soft Power Of A Country
At its most basic, power represents “the ability to do things and control others, to get others to do what they otherwise would not.” Joseph Nye of Harvard University wrote this in his seminal work on the changing contours of American dominance after the Cold War. One of the three important components of a nation’s soft power, according to Nye, is its culture, how it portrays itself and appeals to other countries and individuals. Unlike the US, Europeans’ love of football enhances their soft power globally, whereas the primary sports of the US like baseball is largely unpopular on the world stage. One of the greatest pieces of art in history, the Taj Mahal, which is listed among the wonders of the world, helps India’s position in the soft power index. Another illustration of India’s soft power in the modern world is the popularity of the ancient Indian school of Yoga around the world.
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