‘Green Book’ and ‘Roma’ producer Participant gets a makeover as it rides ‘conscious consumer’ wave
5 years, 4 months ago

‘Green Book’ and ‘Roma’ producer Participant gets a makeover as it rides ‘conscious consumer’ wave

LA Times  

Participant Media, the company behind both “Green Book” and “Roma,” is getting a makeover as it looks to become a better-known brand in the entertainment industry and among socially conscious audiences. The rebranding also comes at a potentially opportune time for Participant amid a rise in “conscious consumerism,” in which people make decisions about what they buy and watch based on their perceived social, political or environmental effect. Recently, the firm has found success backing this year’s popular, albeit controversial, best picture Oscar winner “Green Book,” released by Universal Pictures. Participant also made Netflix’s black-and-white Alfonso Cuaron drama “Roma,” which competed head-to-head with “Green Book” in the Oscar race.

History of this topic

‘Green Book’ wins best picture in an upset at the Oscars
5 years, 10 months ago
Green Book's Best Picture win at Oscars 2019 sparks outrage on Twitter
5 years, 10 months ago
Oscars 2019: Green Book wins Best Picture; BlacKkKlansman director Spike Lee storms out during ceremony
5 years, 10 months ago
In an upset, ‘Green Book’ wins Best Picture at Oscars
5 years, 10 months ago
Oscars 2019: Racial discrimination drama Green Book wins Best Picture in a major upset
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Academy Awards: Green Book’s win is bittersweet
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6 years, 1 month ago
Mahershala Ali on ‘Green Book': ‘It’s a legitimate offering’
6 years, 1 month ago

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