Apple could block apps that don't comply with new privacy feature
Apple threatened on Tuesday to remove apps from its widely-used App Store if they don't comply with an upcoming private feature allowing users to block advertisers from tracking them across different applications. The new feature, dubbed App Tracking Transparency, was initially planned to debut this year, but was delayed to give developers more time to make changes to their apps and address privacy issues. “Early next year, we'll begin requiring all apps that want to do that to obtain their users' explicit permission, and developers who fail to meet that standard can have their apps taken down from the App Store,” he said at the European Data Protection and Privacy Conference. The new feature will require a pop-up notification saying the app “would like permission to track you across apps and websites owned by other companies.” Digital advertising firms expect most users will decline to grant that permission.
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