Smartphone market stays below pandemic levels, concerns remain
Live MintIndia’s $40-billion-plus smartphone economy is likely to continue below the demand in the pandemic era, raising concerns around how the market can revive itself. With government-affiliated think-tank Niti Aayog valuing India’s electronics industry at $155 billion as of the past fiscal, the smartphone economy is important as it accounts for over a quarter of the electronics market, without taking exports into account. Slow value growth Singh further said that while the market may finally climb back to 2021’s sales volumes by the end of next year and thus take four years to recover, the value growth is unlikely to be staggering. Still, a senior executive at one of India’s top five smartphone brands said, requesting anonymity, that 2024 was “a challenging year indeed."