Mike Tindall defends of lingerie campaign starring Team GB players by sharing a post that says 'women have the right to do sexy campaigns'

Mike Tindall has hit back at the criticism Team GB's Rugby Sevens lingerie campaign has garnered. British lingerie brand Bluebella launched the latest part of their #StrongIsBeautiful campaign with rugby sevens stars Jasmine Joyce, Celia Quansah and Ellie Boatman dressed in lacy and cut-out underwear ahead of this month's Paris Olympics. She added in the caption: 'If you haven't seen the lingerie campaign by @bluebella with three members of the GB7s squad… you won't have seen the backlash it's got, either… It's been called offensive, regressive & sexist… and yet, no one cared when a man did the same thing…' Mike Tindall, 44, pictured in a personalised pair of budgie smugglers as he poses with his podcast co-hosts Alex Payne, 42, and James Haskell, 38 Elmit Smit pointed to the number of male sports stars that have posed in underwear without backlash, including Jude Bellingham NFL player Nick Bosa posed in nothing but boxers for his Skims campaign in October 2023 The post offered a host of male sports celebrities that have posed in their underwear for campaigns without attracting backlash, including Jude Bellingham and Nick Bosa's Skim campaign. Britain's Rugby Sevens stars Jasmine Joyce, Celia Quansah and Ellie Boatman are the faces of a new 'Strong Is Beautiful' body confidence campaign by London lingerie brand Bluebella The players were photographed in body revealing outfits while taking part in a rugby training session Celia Quansah, 28, who plays for Leicester Tigers Women, said growing up she was told she looked like a 'man', but now felt 'empowered' in lingerie 'Little or no expense would be made for girls' facilities and I would be given a boy's kit which would absolutely swamp me.' Jasmine Joyce, 28, from Wales, said she used to feel uncomfortable in lingerie Harlequins player Ellie Boatman said 'not many girls' played rugby while she was growing up as they were seen as 'weak' The three ladies have fronted the advert amidst troubling statistics that reveal over half of secondary schoolgirls drop out of all sport by the age 16 The underwear brand has previously worked with female athletes at the Rio Olympics in 2016, the Tokyo games in 2021, and the Women's FIFA World Cup in 2023.