Apple Intelligence is ‘promising first step’ for firm’s AI tools, experts say
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple’s new generative AI tools are a “promising first step” for virtual assistants and will enable the firm to “remain competitive” in the emerging AI market, industry experts have said. “Siri’s long-awaited redesign coupled with Apple Intelligence is a promising first step in delivering truly personal and contextual experiences through a more private and multimodal interface. “Today, Apple resisted constantly referring to the overhyped GenAI buzz and highlighted that they have been investing in many different AI technologies, such as machine learning, for quite some time.” Ben Wood, chief analyst at CCS Insight, said Apple’s decision to partner with ChatGPT maker, OpenAI, was a “major development” in the sector, and that it was no surprise to see the company touting its privacy credentials as a way of standing out in this competitive space. “This comes with unique challenges and although Apple has created its own private cloud for many functions, the partnership with OpenAI for ChatGPT marks a new direction for Apple which has previously been reluctant to partner for core technology.” Mr Wood also noted that one of Apple’s new image creation tools, an app called Image Playground that enables users to create AI-generated original images based on a recipe of themes they create, would not generate photorealistic images, to avoid the deep fake issues some of its rivals have encountered.