Offline sales dominate in India’s retail industry: Report
1 year, 2 months ago

Offline sales dominate in India’s retail industry: Report

Live Mint  

Despite the proliferation of online marketplaces, offline sales have continued to dominate the Indian retail ecosystem, a report claimed. The retailers selling FMCG & retail, food & beverages, and consumer durables & electronic products attract more offline shoppers as per the report. 'RETAILERS ENCOURAGING IN-STORE PURCHASES' To keep themselves abreast with times, MSME retailers are opting for several methods to encourage sales of their physical stores such as offering discounts and offers, providing doorstep delivery, and using instant messaging apps to connect with customers. 'SHOPPERS PREFER OFFLINE SHOPPING' Only 10% of Indian shoppers are shopping exclusively on online selling platforms.

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