Burger King Takes Dig At Chick-fil-A With LGBTQ Pride Month Campaign
Huff PostLOADING ERROR LOADING Burger King is hoping to set its new chicken sandwich apart from those of a well-established competitor with a timely initiative. The sandwich is available in both standard and deluxe sizes, and patrons can also opt for a version with a “spicy glaze.” The launch of the menu items coincided with the start of LGBTQ Pride Month, a point not lost on Burger King officials. The chain announced plans to donate 40 cents for every Ch’King sandwich sold through June 30 to the Human Rights Campaign, the largest LGBTQ advocacy group in the United States. we are making a donation* to @HRC for every Ch'King sold 🏳️🌈 — Burger King June 4, 2021 *6/3-6/30 with every Ch'King sold, BK will contribute 40₵ to the Human Rights Campaign — Burger King June 4, 2021 Chick-fil-A, which is based in Georgia, has repeatedly faced backlash for supporting anti-LGBTQ causes for years. News of the Ch’King campaign, however, comes as corporations worldwide are facing criticism for “rainbow washing,” or using Pride Month as a marketing tactic without making any tangible efforts to support queer people.
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