Microsoft introduces AI-powered Bing Search feature, to compete with Google

Microsoft has unveiled a major update to Bing Search by incorporating AI technology, following Google's "Search Generative Experience" feature which was launched in 2023. While Google started rolling out its AI features earlier this year, Microsoft started a new Bing AI search feature which is currently available to a limited number of users- integrating AI-generated answers which are directly on the search page for enhanced user experience. Advanced search experience via Bing Search This new search experience will seamlessly blend the traditional Bing results with the advanced capabilities of LLMs and SLMs. It claims that the new generative search experience will maintain engagement levels which will be similar to traditional search results, with clickable links in AI-generated answers supporting a healthy web ecosystem.