The quest to make the perfect toothbrush
1 month, 1 week ago

The quest to make the perfect toothbrush

Live Mint  

Eduardo Jiménez has thousands of toothbrushes. For the first time since he joined the company, Jiménez enlisted toothpaste chemists at Colgate to work with his team on a toothbrush-toothpaste combo designed to make brushing feel more like a spa treatment. Jiménez said he operates on the assumption that many people won’t brush for two minutes no matter what the brush looks or feels like. “It’s very hard to get people to be compliant with home care unless they really love their teeth," said Jennifer Connolly, a New York-based dental hygienist. At P&G in Cincinnati, Ohio, researchers years ago concluded that the clearest path to the two-minute clean was an electric device that lets people know how long they’ve been brushing.

History of this topic

Waterpik Electric Toothbrush Is 50% Off At Walmart
1 month ago
When it comes to brushing your teeth, are you team manual or electric?
2 months ago
Best electric toothbrushes 2024
3 months, 3 weeks ago
'Immediate and outstanding results!' This water flosser protects sensitive gums while completely removing debris to leave your mouth ultra-clean (and you can save up to $40)
11 months, 3 weeks ago
Can the Waterpik Sonic-Fusion toothbrush give you a dentist-quality clean?
3 years, 8 months ago
Oral-B iO9 electric toothbrush review: Does it deliver a superior clean?
3 years, 11 months ago

Discover Related