
1 month, 1 week ago
The quest to make the perfect toothbrush
Live MintEduardo Jiménez has thousands of toothbrushes. For the first time since he joined the company, Jiménez enlisted toothpaste chemists at Colgate to work with his team on a toothbrush-toothpaste combo designed to make brushing feel more like a spa treatment. Jiménez said he operates on the assumption that many people won’t brush for two minutes no matter what the brush looks or feels like. “It’s very hard to get people to be compliant with home care unless they really love their teeth," said Jennifer Connolly, a New York-based dental hygienist. At P&G in Cincinnati, Ohio, researchers years ago concluded that the clearest path to the two-minute clean was an electric device that lets people know how long they’ve been brushing.
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History of this topic

1 month ago
Waterpik Electric Toothbrush Is 50% Off At Walmart
Huff Post
2 months ago
When it comes to brushing your teeth, are you team manual or electric?
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3 months, 3 weeks ago
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11 months, 3 weeks ago
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3 years, 8 months ago
Can the Waterpik Sonic-Fusion toothbrush give you a dentist-quality clean?
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3 years, 11 months ago
Oral-B iO9 electric toothbrush review: Does it deliver a superior clean?
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