As a shopping expert, I need to tell you the truth about Black Friday
1 month, 1 week ago

As a shopping expert, I need to tell you the truth about Black Friday

The Independent  

It was 5am on the morning after Thanksgiving 2008. Black Friday was no longer about financial fear, but rather about bottom line abundance – over-the-top promotion to move retailers from “in the red” to “in the black”. Recommended How this Chinese shopping app took over the world and turned into the ultimate ick The day launched the official holiday shopping season with extreme discounts and extended store hours, fueled by “doorbuster” deals. In 2023, the per person holiday expenditure was between £700-980 per person, and in 2024, UK consumers are expected to spend £3.18bn on Black Friday alone, which is up 5.6 per cent from last year. You are made to rage against ‘others’ The best way to keep people connected to their phones – where you will be bombarded by Black Friday deals – is by so-called rage farming.

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