The rise and reign of India’s beauty baroness Shahnaz Husain
1 week, 3 days ago

The rise and reign of India’s beauty baroness Shahnaz Husain

Live Mint  

Beauty baroness Shahnaz Husain, who turned 80 last month, was one of India’s OG influencers long before the term was coined. As the pioneer of organic green beauty in the country, she brought with her great business acumen, unabashed in-your-face marketing chutzpah, and a prescient sense of future trends. Such was the power of her marketing that thousands of young women wanted a totemic vial of cream vial from Shahnaz Husain, her eponymous brand. Before Gwyneth Paltrow's clean beauty became a buzzword, Shahnaz Husain‘s products sat sandwiched between La Prairie and La Mer.

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Editor’s Note: Elton Fernandez is a makeup artist based in Mumbai. One of India’s first successful YouTube beauty bloggers, he’s now a brand ambassador for Maybelline New York and has worked with celebrities including musician M.I.A., Aditi Rao Hydari and Alia Bhatt. Whether I’m working on magazine covers, fashion campaigns, runway shows, editorials or weddings, I see every day how …

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