10 months, 3 weeks ago
This is Ikea's plan for India: Doorstep delivery owing to online demand
Hindustan TimesLeading furniture retailer Ikea has introduced doorstep delivery facility in 62 new markets in India, and the company expects online demand to go up in the coming years, the company's India CEO Susanne Pulverer said. At present, Ikea India gets around 25 per cent of its sales through online channels. "However, the convenience offered by online channels is expected to continue growing, especially considering people's busy lives and the challenges of traffic," the Ikea India CEO said. In the markets where Ikea has the highest share, online share is around 30 plus per cent, according to Pulverer.
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History of this topic
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