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Taco Bell seeks to bell rival Taco John's over 'Taco Tuesday'
FirstpostTaco Bell is using trademark law to rectify what they view as an ‘injustice’. The popular Taco chain firmly believes that no one should possess exclusive rights to a commonly used phrase In a bid to free the “Taco Tuesday” trademark, Taco bell on Tuesday filed a petition seeking to invalidate the trademark owned by rival Taco John’s, which has held it for 34 years. Taco Bell’s filing expressed concern that the use of the phrase could potentially lead to legal action or complaints if it is used without explicit permission from Taco John’s. Moreover, trademark attorney Josh Gerben suggests that Taco Bell may have a strong case, as “Taco Tuesday” has become a widely recognized and commonly used phrase. However, Taco John’s took the opportunity to express their gratitude to their competitors at Taco Bell, emphasizing that the best way to celebrate “Taco Tuesday” is at Taco John’s—the rightful trademark owner of the phrase.
History of this topic
Taco Bell introduces new $5 Taco Discovery Box deal. What's inside?
Hindustan Times
Taco Bell sued for false advertising over portion sizes
The Independent
"Taco Tuesday" trademark: The man who claims to have invented the term has some words for Taco Bell.
Slate
Column: Trademarking ‘Taco Tuesday’ is downright Trumpian
LA Times
‘Taco Tuesday’ trademark tiff flares anew between fast food competitors
Associated Press
'Taco Tuesday' trademark tiff flares anew between fast food competitors
The Independent
Who owns the phrase ‘Taco Tuesday’? According to Taco Bell, it should be everyone
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