Licca-chan, aka ‘Japan’s Barbie’, is casting a spell over adults

With her wide eyes and demure smile, Licca-chan is known as "Japan's Barbie". At 22 centimetres tall, she is smaller and less glamorous than Barbie, who Murayama describes as "a supermodel" compared with Licca-chan's more "familiar" look. ‘She makes mistakes’ Murayama is a fan of a popular social media channel whose name translates as "Licca-chan's Real Life". "The Licca-chan in Licca-chan's Real Life doesn't live a glamorous life — she lives a real life in a messy room and she makes mistakes," she told AFP. Takara Tomy is not keen on "Licca-chan's Real Life", saying the videos have "a different worldview" from their fiercely protected official image of the doll.